Industries We Serve
Generic outbound produces generic results. Every industry below gets a custom playbook — targeting logic built around how that industry’s buyers actually evaluate vendors, messaging frameworks drawn from real campaign data, and infrastructure configured for that vertical’s specific deliverability challenges. Across 44 campaigns and 14 industries, industry-tuned outbound averages 4-8% positive reply rates where generic approaches average 1-2%.Generic outbound: 1-2% reply rate. Industry-tuned outbound: 4-8% reply rate. The difference is targeting precision, vertical-specific messaging, and infrastructure configured for each industry’s email environment. Every industry below has a dedicated playbook built from real campaign results across 14 verticals.
Choose Your Industry
SaaS
Unpredictable pipeline dependent on inbound. Math-based value props and funding-trigger targeting produce 15-25 meetings/month. Squirro: $140K from 28 CTO-level meetings. Closify: 95 meetings over 11 months.
Agencies & Professional Services
Feast-or-famine revenue from referral dependency. The “cobbler’s children” angle — agencies that sell marketing can’t market themselves. 14 case studies. Velox Media: first agency in 4 years to outperform their internal team.
Financial Services, M&A & Private Equity
Referral-dependent deal sourcing with no systematic pipeline. Advisor-style cadences that mirror trust-building. Tortoise Finance: $200K+ from 4 signed acquisitions. Equity Front Capital: 122 meetings at 21% reply rate.
Advertising & Media
Broken deliverability across multiple markets killing pipeline. Market-segmented outreach with local performance proof. AVID Media: $862K revenue across 35 markets — a 58.9x return.
Staffing & Recruiting
Need constant client flow to fill roles. Niche specialization messaging that generalist recruiters can’t match. Bundoran Group: 36% reply rate from dental industry HR leaders in 2 months.
Healthcare & HealthTech
Aggressive spam filtering destroys standard outreach. Enterprise Azure infrastructure built for healthcare inboxes plus ROI-math messaging. Portiva: $168K from 56 meetings over 9 months.
Manufacturing & Industrial
Traditional channels plateauing after decades. Multi-segment targeting by buyer type with dual-framework messaging. PlantSwitch: 330 meetings at 660K in revenue.
IT Services & Software Development
Commodity perception — every agency says “we build software.” Technical credibility-first positioning with verifiable claims. App Labs: 42% reply rate from CTOs. Automation Anywhere: $175K, adopted as permanent pipeline channel.
AI & Machine Learning
“AI-powered” has become noise — 73% of B2B tech companies use the label. Outcome-first messaging that bypasses AI fatigue. Automation Anywhere: 140K from 28 CTO meetings. INTUIFY: meetings with Pepsi.
Video Production & Creative Services
Premium credentials (Nike, Turo, Vogue) sitting unused. Show-don’t-tell outreach with visual proof and decision-cycle timing. Manifaith: $93K in a single month. Thomas Productions: 52 meetings at 37% reply rate.
Energy & Sustainability
Buyers buy on cost, not values. Cost-first dual framework converts at 2x sustainability-first. PlantSwitch: 330 meetings. Doxicom: 80% response rate. Sun Sherpa: 72 responses/month.
E-Commerce & Retail
ROI-obsessed buyers who ignore generic claims. Category-matched proof from their exact vertical and platform. Convert: 70% close rate — highest of any campaign. SourceKnowledge: $210K from platform comparisons vs. Meta and Google.
Events & Experiential
Relationship-driven buying with seasonal planning cycles. Event-type segmentation by buyer priority. Aegeus Bands: $98K from 7 deals in 6 months across music festivals, corporate conferences, and brand activations.
Construction & Home Services
Mobile-first audience between job sites who ignore desktop email. Phone + mobile-optimized email timing. Al-Air: $54K from 3 recurring contracts. Contractors Creative: 10 clients at 37% reply rate.
Why Industry-Specific Outbound Matters
The gap between generic and industry-tuned outbound isn’t incremental — it’s 3-4x. Three factors drive the difference: Targeting precision. Generic lists scrape by industry code. Industry-tuned lists use vertical-specific signals: funding triggers for SaaS (Alo Media’s 60-90 day post-funding window), active job postings for staffing (3rd Degree Screening’s 10+ open roles signal), event calendars for experiential (Manifaith’s 60-90 day planning window). Signal-based targeting produces 3-5x the response rate of demographic-only lists. Messaging that speaks the buyer’s language. Amazon sellers evaluate ACOS and buy box win rates — not “digital marketing ROI” (Evolved Commerce). CPA firm partners care about billable hours and client retention — not “business growth” (Modern CPA). Contractors check email from phones between jobs — not at desks at 9 AM (Contractors Creative). Every industry has a native language. Outreach that doesn’t speak it gets deleted. Infrastructure matched to the vertical. Healthcare organizations use aggressive spam filtering that blocks standard sending infrastructure (Portiva). Crypto and AI company inboxes are saturated with spam that requires enterprise Azure infrastructure to penetrate (Jacob Tyler, Growth Squad). Corporate Fortune 500 environments filter differently than SMB Gmail inboxes (Telescope, INTUIFY). One infrastructure setup doesn’t fit all industries.Not Sure Which Industry Approach Fits?
Some companies span multiple industries or sell to buyers in verticals they don’t operate in. A SaaS company selling to healthcare needs healthcare’s targeting signals combined with SaaS’s proof approach. A creative agency selling to e-commerce needs e-commerce’s category-matched messaging with agency-style proof points. The strategy call covers which industry playbook applies to your specific ICP, deal size, and market dynamics — and whether a single-industry or cross-industry approach fits best.Book a Strategy Call
Get a custom industry playbook for your ICP, deal size, and vertical. No obligation — just a direct conversation about which approach produces meetings in your market.
What if my industry isn't listed here?
What if my industry isn't listed here?
These 14 industries cover the majority of B2B outbound use cases based on 44 documented campaigns. The underlying methodology — infrastructure-first deliverability, signal-based targeting, and vertical-specific messaging — applies to any B2B company where average deal value justifies outbound investment (generally $5K+). The strategy call covers whether the existing frameworks apply to your market or whether a custom approach is needed.
How is industry-specific outbound different from just changing the copy?
How is industry-specific outbound different from just changing the copy?
Copy is one of five variables. Industry-specific outbound also changes the targeting logic (what signals identify ready buyers), the infrastructure configuration (deliverability requirements vary by industry email environment), the channel mix (contractors need phone, creators need LinkedIn, enterprise needs all three), and the cadence (healthcare moves slowly, DTC moves fast). Changing only the copy while keeping everything else generic produces generic results.
Which industries have the strongest case study data?
Which industries have the strongest case study data?
Agencies and professional services have the deepest dataset with 14 case studies across specialties from SEO to PR to web design. SaaS has 7 case studies spanning HR tech to enterprise AI. Financial services, e-commerce, and video production each have 3-4 case studies with strong ROI data. Every industry listed above has at least one verified case study with full metrics. Browse the complete case study library to filter by industry.
Can outbound work for industries with long sales cycles?
Can outbound work for industries with long sales cycles?
Yes — several of the strongest campaigns operate in long-cycle industries. Equity Front Capital ran a 10-month campaign producing 122 meetings in private equity. Closify sustained 52 responses/month for 11 months in SaaS sales talent. Portiva maintained 31 responses/month for 9 months in healthcare. Long-cycle industries benefit from outbound’s compounding effect: early leads continue converting months after initial contact while new pipeline builds.
Do I need to commit to one industry or can campaigns target multiple?
Do I need to commit to one industry or can campaigns target multiple?
Campaigns can target multiple industries simultaneously using separate messaging tracks. Many clients run parallel campaigns — for example, an IT services company targeting both CPA firms (Boost Speed’s approach) and AI startups (App Labs’ approach) with completely different targeting, messaging, and proof points. The infrastructure supports multiple campaigns without deliverability conflicts.
How do I know which industry approach is right for my business?
How do I know which industry approach is right for my business?
Start with your buyer’s industry, not yours. If you sell SaaS to healthcare, the healthcare playbook governs your targeting and messaging — because that’s the inbox you need to reach and the buyer language you need to speak. The industry playbooks provide the tactical framework, and the strategy call maps it to your specific situation.