Sun Sherpa — 7.3x ROI
Sun Sherpa booked 25 meetings in 5 months with 72 qualified responses per month by leading with supply chain reliability instead of marketing language. Solar installers don’t care about “premium solutions.” They care about panels arriving on schedule for next week’s install. Deliberately operational messaging — on-time delivery rates, inventory depth, and warranty terms — earned conversations aspirational positioning never could.Total Spend
$9,000
Revenue Generated
$75,000
ROI
7.3x
Meetings Booked
25
Cost Per Meeting
$360
New MRR Added
$15,000
| Detail | Info |
|---|---|
| Industry | Energy |
| Company Size | 10-50 employees |
| Services Used | Email + AI Calling + LinkedIn |
| Duration | 5 months |
The Challenge
Solar installation companies buy equipment based on three things: reliability, pricing, and supply chain consistency. Marketing fluff doesn’t work with these operational buyers. Installers need proof of on-time delivery rates, inventory depth, and warranty terms — not “premium solar solutions.” Aspirational messaging that didn’t address the operational supply chain concerns solar installers actually prioritize when evaluating suppliers was producing limited pipeline. Before Outbound System:- Aspirational messaging failing with operational buyers
- No supply-chain-focused proof in outreach
- No targeting based on installer growth signals
- Limited pipeline with growing installation companies
- 25 meetings booked in 5 months
- 72 qualified responses per month on average
- Operational supply chain messaging resonating with installers
- Growing installers connecting for long-term supply partnerships
The Solution
Company lookalike targeting combined with Findymail verification focused on growing solar installation companies adding crews, expanding territories, or bidding on larger commercial projects. These signals indicated companies scaling past their current supplier’s capacity — the exact moment when supply partnerships get evaluated.Cold Email
Sequences led with supply chain reliability: on-time delivery rates, inventory depth, and equipment warranty terms from comparable installers. Deliberately operational, not aspirational. Each email addressed the question installers actually ask: “will this arrive on time for my next job?”LinkedIn Outreach
Targeted installation company owners active in solar industry groups, engaging with their content and positioning Sun Sherpa as a supply partner rather than another equipment vendor.AI Cold Calling
90-second conversations about equipment availability and pricing for the prospect’s next project. Turning supply questions into booked meetings by addressing immediate operational needs.Beyond the Meetings
- Market Intelligence: Growth signal targeting (adding crews, expanding territories) identified installers scaling past current supplier capacity — the exact moment when supply partnerships are evaluated.
- Pipeline Insurance: Three-channel coverage ensured that even installers on job sites all day still received outreach through the channel they checked most frequently.
- ICP Refinement: Installers bidding on commercial (vs. residential) projects showed the highest response rates, as commercial volumes justify formal supply partnership evaluation.
- Operational Credibility: Leading with supply chain metrics rather than product features immediately positioned Sun Sherpa as an operations-focused partner.
Campaign Timeline
Weeks 1-2: Growth Signal Targeting
Solar installer growth signal analysis. Lookalike targeting and Findymail verification. Operational supply chain messaging developed around delivery rates and inventory depth.
Weeks 3-4: Campaign Launch
AI calling with project-specific supply conversations. Email with operational proof. First meetings within 9 days.
Months 2-3: Response Rate Established
72 responses/month established. LinkedIn engaging installer community. Commercial project segment identified as highest-converting.
Full Metrics Breakdown
| Metric | Result |
|---|---|
| Total Spend with Outbound System | $9,000 |
| Campaign Duration | 5 months |
| Qualified Leads Generated | 360 |
| Cost Per Qualified Lead | $25 |
| Meetings / Calls Booked | 25 |
| Cost Per Booked Meeting | $360 |
| Show Up Rate | 78% |
| Revenue Generated (cash collected) | $75,000 |
| New MRR Added | $15,000 |
| ROAS (on cash collected) | 8.33x |
| Total ROI | 7.3x |
“Outbound System has been great for generating leads and improving our cold email approach.” — Hayden Bos, Founder at Sun Sherpa
Get Results Like Sun Sherpa
Sun Sherpa proved that solar equipment sells on supply chain reliability, not marketing language. If you’re in energy and sustainability, the principle applies broadly: operational buyers respond to operational proof. Lead with delivery rates and inventory depth, not product features. See how our cold email service builds operational messaging and our AI calling service turns supply conversations into meetings.Book a Strategy Call
See how supply-chain-reliability messaging and growth-signal targeting would work for your energy pipeline.