Evolved Commerce — 9x ROI
Evolved Commerce booked 33 meetings and closed 3 deals in 3 months by speaking Amazon’s native language. Prospects consistently noted the outreach “actually understood Amazon” — a differentiator no generic agency pitch can replicate. Messaging led with ACOS improvement, organic ranking gains, buy box win rates, and review velocity, the metrics Amazon sellers evaluate against their own dashboards daily.Total Spend
$5,400
Revenue Generated
$54,000
ROI
9x
Meetings Booked
33
Cost Per Meeting
$164
New MRR Added
$18,000
| Detail | Info |
|---|---|
| Industry | Advertising & Marketing |
| Company Size | 10-50 employees |
| Services Used | Email + AI Calling + LinkedIn |
| Duration | 3 months |
The Challenge
Amazon sellers operate in a data-rich environment and are naturally skeptical of marketing pitches that don’t speak their language. They measure success in ACOS, organic rankings, buy box win rates, and review velocity. If outreach doesn’t reference those metrics, it gets deleted alongside every other “we’ll grow your business” email. Standard digital marketing outreach that didn’t speak Amazon’s native language or reference marketplace-specific metrics was producing no systematic pipeline. Before Outbound System:- Generic marketing outreach failing with Amazon sellers
- No marketplace-native metrics in messaging
- No systematic targeting of $1M+ Amazon brands
- Single-channel approach missing different seller workflows
- 33 meetings booked in 3 months
- 3 deals closed with Amazon sellers
- Marketplace-fluent outreach earning conversations
- Multi-channel catching sellers at different workflow points
The Solution
Prospect lists targeted Amazon sellers at scale ($1M+ marketplace revenue) using marketplace data and LinkedIn verification. Enterprise infrastructure (2 USA IPs, 100 Outlook inboxes) ensured deliverability. Every sequence led with Amazon-native metrics.Cold Email
Led with ACOS improvement, organic ranking gains, buy box win rates, and review velocity. Not generic “digital marketing” but Amazon-specific proof that sellers could evaluate against their own dashboards immediately.LinkedIn Outreach
Engaged Amazon sellers with content about marketplace growth strategies, building Evolved Commerce’s e-commerce credibility before the direct ask.AI Cold Calling
Follow-up channel for prospects who opened emails but didn’t respond. Metric-driven scripts caught sellers who make fast decisions between inventory checks.Beyond the Meetings
- Market Intelligence: Outreach data revealed Amazon sellers cared most about ACOS reduction messaging, providing positioning data applicable to broader marketing strategy.
- Pipeline Insurance: Multi-channel caught sellers at different workflow points: email for methodical planners, phone for fast decision-makers between inventory checks.
- ICP Refinement: Sellers doing 5M annually showed highest engagement — volume to invest but often lacking sophisticated marketplace marketing support.
- Marketplace Fluency Validation: Prospects consistently noted the outreach “actually understood Amazon,” confirming native-language messaging as the key differentiator.
Campaign Timeline
Weeks 1-2: Marketplace Targeting
Amazon seller identification through marketplace data. LinkedIn verification of decision-makers. Marketplace-native messaging developed around ACOS, rankings, buy box, and review velocity.
Weeks 3-4: Campaign Launch
Enterprise infrastructure deployed. First qualified meetings within 7 days. Marketplace-fluent messaging resonating immediately.
Month 2: Multi-Channel Coverage
AI calling added for engaged-but-not-booked sellers. LinkedIn reinforcing marketplace credibility.
Full Metrics Breakdown
| Metric | Result |
|---|---|
| Total Spend with Outbound System | $5,400 |
| Campaign Duration | 3 months |
| Qualified Leads Generated | 38 |
| Cost Per Qualified Lead | $142 |
| Meetings / Calls Booked | 33 |
| Cost Per Booked Meeting | $164 |
| Show Up Rate | 84% |
| Revenue Generated (cash collected) | $54,000 |
| New MRR Added | $18,000 |
| ROAS (on cash collected) | 10.00x |
| Total ROI | 9x |
“Outbound System has been able to get us a lot of quality leads that we’ve been able to get on appointments with really quick.” — Gabe Ray, Chief Revenue Officer at Evolved Commerce
Get Results Like Evolved Commerce
Evolved Commerce proved that marketplace-native messaging is the only way to earn attention from Amazon sellers. If you’re selling into e-commerce and retail buyers, generic marketing claims fail — you need to speak the metrics your prospects track daily. See how our cold email service builds industry-native messaging and our multi-channel outbound catches decision-makers across every workflow.Book a Strategy Call
See how marketplace-native outbound would work for your e-commerce agency’s pipeline.