Velox Media — 15.7x ROI
Velox Media’s outbound campaign did what no agency had done in 4 years: outperform their internal sales team. 60 meetings and 72 qualified responses per month using growth-signal targeting that identified retail brands about to outgrow their current marketing. The bar wasn’t just meetings — it was meeting quality and conversion potential that exceeded what an experienced internal team could produce.Total Spend
$10,800
Revenue Generated
$180,000
ROI
15.7x
Meetings Booked
60
Cost Per Meeting
$180
New MRR Added
$30,000
| Detail | Info |
|---|---|
| Industry | Marketing Agency |
| Company Size | 50-200 employees |
| Services Used | Email + AI Calling + LinkedIn |
| Duration | 6 months |
The Challenge
The campaign needed to outperform Velox Media’s experienced internal sales team — not just replicate their existing efforts. Velox had a strong internal team that knew their retail market. Outbound needed to bring volume and targeting precision they couldn’t match internally. Internal sales team efforts over 4 years couldn’t match the volume and precision needed to scale pipeline generation in the retail brand market. No previous agency had outperformed the internal team. Before Outbound System:- Internal team couldn’t match needed outbound volume
- 4 years without any agency outpacing internal lead generation
- No systematic growth-signal-based retail brand targeting
- Pipeline growth constrained by internal team capacity
- 60 meetings in 6 months
- 72 qualified responses per month on average
- First agency in 4 years to outperform the internal team
- Growth-signal targeting identifying scaling retail brands
The Solution
Prospect lists used revenue growth signals, hiring patterns, and digital ad spend indicators to identify retail brands in active scaling phases. Not any retailer — ones whose growth trajectory meant they’d outgrow current marketing within 6-12 months. This predictive targeting produced higher-quality conversations than the internal team’s existing network.Cold Email
Primary volume driver with sequences citing percentage improvements in ROAS and revenue for named verticals. Specific growth metrics from comparable retail clients, not generic claims.LinkedIn Outreach
Provided air cover on the same accounts, with Velox’s team engaging prospects’ content to create organic familiarity before the direct pitch arrived.AI Cold Calling
Targeted retail brands at the highest growth rates with brief scripts focused on the specific ROI metrics most relevant to the prospect’s retail vertical.Beyond the Meetings
- Market Intelligence: Growth signal analysis identified which retail verticals were scaling fastest, giving Velox a data-backed view of where their services would be most in demand over the next 6-12 months.
- Pipeline Insurance: Three-channel coverage at 72 responses/month meant no seasonal dip or channel issue could significantly impact pipeline flow.
- ICP Refinement: Retail brands in the 25M revenue range with 20%+ year-over-year growth showed the highest conversion rates, sharpening Velox’s ideal client profile.
- Internal Benchmark: The campaign established a new volume and quality benchmark that the internal team hadn’t achieved in four years, validating outsourced outbound as a force multiplier.
Campaign Timeline
Weeks 1-2: Growth Signal Analysis
Retail brand growth signal analysis across revenue, hiring, and ad spend indicators. Vertical-specific messaging developed for each retail segment.
Weeks 3-4: Campaign Launch
72 replies/month pace established from early weeks. LinkedIn air cover activated on target accounts. Internal team benchmarks exceeded immediately.
Months 2-3: Multi-Channel Scale
AI calling added for highest-growth brands. Meeting quality consistently exceeding internal team benchmarks across all channels.
Full Metrics Breakdown
| Metric | Result |
|---|---|
| Total Spend with Outbound System | $10,800 |
| Campaign Duration | 6 months |
| Qualified Leads Generated | 432 |
| Cost Per Qualified Lead | $25 |
| Meetings / Calls Booked | 60 |
| Cost Per Booked Meeting | $180 |
| Show Up Rate | 80% |
| Revenue Generated (cash collected) | $180,000 |
| New MRR Added | $30,000 |
| ROAS (on cash collected) | 16.67x |
| Total ROI | 15.7x |
“Outbound System is the only agency in 4 years to deliver more leads than our internal team.” — Sara Bayer, Director of Sales & Operations at Velox Media
Get Results Like Velox Media
Velox Media proved that growth-signal targeting identifies the right retail brands at the right moment — at a scale and precision internal teams can’t match alone. If you’re an agency selling to retail and need outbound that complements (or outperforms) your internal efforts, see how our cold email service handles growth-signal targeting and our multi-channel outbound sustains 72+ responses/month.Book a Strategy Call
See how growth-signal targeting and multi-channel outbound would work as a force multiplier for your team.