FireVibe — 5.7x ROI
FireVibe went from 3-10 inconsistent monthly leads to 15 qualified meetings and 2 closed deals in a single month. The unlock was simple: instead of pitching “we build websites,” every prospect received industry-specific portfolio links matched to their vertical. A restaurant owner saw restaurant sites. A med spa owner saw med spa sites. More pipeline in 30 days than the previous quarter of networking.Total Spend
$1,800
Revenue Generated
$12,000
ROI
5.7x
Meetings Booked
15
Cost Per Meeting
$120
New MRR Added
$4,000
| Detail | Info |
|---|---|
| Industry | Website Design |
| Company Size | 5-20 employees |
| Services Used | Cold Email + LinkedIn |
| Duration | 1 month |
The Challenge
FireVibe had a strong portfolio of 50+ live websites but no systematic way to get it in front of the right people. Growth was entirely dependent on unpredictable referrals — 3 to 10 leads per month with zero predictability. Revenue planning was impossible without a consistent pipeline source. Networking events, referral requests, and generic outreach leading with “we build websites” rather than showing relevant work matched to each prospect’s vertical had produced inconsistent results for years. Before Outbound System:- 3-10 inconsistent leads per month from networking
- No systematic outbound pipeline
- Portfolio of 50+ live sites with no scalable distribution
- Revenue forecasting impossible due to referral dependency
- 15 qualified meetings booked in a single month
- 2 new clients closed within 30 days
- 20 interested responses from targeted outreach
- More pipeline in 1 month than previous quarter of networking
The Solution
The key insight was relevance at the portfolio level. LinkedIn Sales Navigator with advanced Boolean filtering isolated SMB owners with outdated websites. Every prospect received industry-specific portfolio links — not a generic agency pitch, but proof from their exact vertical.Cold Email
Personalized 4-step sequences to SMB owners under $1M revenue, each featuring vertical-matched portfolio links and social proof from 50+ live implementations.LinkedIn Outreach
Relationship-building channel with connection requests and profile engagement warming prospects before email drove the direct meeting ask.Beyond the Meetings
- Market Intelligence: Boolean filtering revealed med spa and wellness businesses were 3x more responsive than general retail, reshaping FireVibe’s ideal client profile.
- Pipeline Insurance: Email and LinkedIn in parallel doubled touchpoint coverage, ensuring prospects who missed email still saw FireVibe’s portfolio through LinkedIn.
- ICP Refinement: Businesses with no web presence converted faster than those with outdated sites, suggesting the “blank slate” pitch was stronger than the “upgrade” pitch.
- Scalable Social Proof: 50+ live sites, systematically matched to prospect verticals, functioned as a reusable proof asset that made every cold outreach feel warm.
Campaign Timeline
Week 1: List Building
LinkedIn Sales Navigator list building with Boolean filtering. Vertical-matched portfolio sequences developed for 6 target industries.
Week 2: Campaign Launch
First interested responses within 5 days. LinkedIn outreach running in parallel for relationship-building.
Week 3: Pipeline Building
15 meetings booked. Email sequences optimized based on vertical response rates. Med spa and wellness verticals flagged as top performers.
Full Metrics Breakdown
| Metric | Result |
|---|---|
| Total Spend with Outbound System | $1,800 |
| Campaign Duration | 1 month |
| Qualified Leads Generated | 20 |
| Cost Per Qualified Lead | $90 |
| Meetings / Calls Booked | 15 |
| Cost Per Booked Meeting | $120 |
| Show Up Rate | 85% |
| Revenue Generated (cash collected) | $12,000 |
| New MRR Added | $4,000 |
| ROAS (on cash collected) | 6.67x |
| Total ROI | 5.7x |
“Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we’ve generated about 20 interested responses, booked 15 meetings, and closed 2 new clients.” — Clifton Jackson, CEO at FireVibe Web Design
Get Results Like FireVibe
FireVibe’s campaign proved that relevance beats volume every time — especially for agencies and professional services where portfolio proof is the strongest sales asset. If you have strong work but inconsistent pipeline, the problem isn’t your capabilities — it’s distribution. See how our cold email service and LinkedIn outbound systematize portfolio-driven outreach.Book a Strategy Call
See how vertical-matched outbound would work for your agency’s pipeline.