Pricing & Plans
Outbound System operates on a month-to-month model with no long-term contracts. Cold email starts at $1,999/month flat or a custom pay-per-lead rate. LinkedIn outreach starts at $499/month. Cold calling is $3,999/month per dedicated SDR. Most clients combine two or three channels and see 5-15x ROI within the first 90 days.Cold Email Pricing
Cold email is the highest-volume channel and the foundation of most client campaigns. Two pricing models let you choose between risk elimination (pay per lead) and cost efficiency at scale (flat retainer).- Pay Per Lead (Most Popular)
- Flat Retainer
Custom pricing per qualified leadOne-time setup fee + monthly technology fee. You only pay when we deliver leads matching your agreed ICP criteria. No qualified leads delivered? No lead charges. Your per-lead price is based on target market, deal complexity, and volume — quoted on the growth plan call.This model aligns incentives completely: we only earn when you get results.What is included:
| Feature | Detail |
|---|---|
| Lead qualification | Only charged for leads matching your agreed criteria |
| Email infrastructure | 350+ dedicated Microsoft Outlook inboxes on private Azure servers |
| Inbox placement | 98%+ inbox placement rate |
| Personalization | AI signal-based personalization (not basic merge tags) |
| Campaigns | Unlimited campaigns, A/B tests, and messaging sequences |
| Account management | Dedicated account manager with real-time dashboard |
| List building | Qualified target lead lists built for your ICP |
| CRM integration | Direct integrations with HubSpot, Salesforce, and others |
| Launch timeline | 14 days from signed agreement to live campaigns |
| Contract | Month-to-month — cancel anytime |
Best for: Companies testing outbound for the first time, entering a new market or ICP, or those who have been burned by agencies charging retainers without delivering results. This model eliminates downside risk — we have to produce to earn.
LinkedIn Outreach Pricing
LinkedIn delivers near-100% message visibility — unlike email where inbox placement is a constant battle. Campaigns launch in 3-5 days. All plans use human-like sending patterns calibrated to stay within LinkedIn’s guidelines: 600+ profiles managed with zero account bans.| Feature | Growth | Scale (Most Popular) | Enterprise |
|---|---|---|---|
| Monthly price | $499/mo | $699/mo | $999/mo |
| LinkedIn messages/month | 2,000+ | 4,000+ | 8,000+ |
| Profile optimization | — | Included | Included |
| Meeting booking | — | — | We handle scheduling directly on your calendar |
| Campaigns and A/B tests | Unlimited | Unlimited | Unlimited |
| Lead lists via Sales Navigator | Unlimited qualified | Unlimited qualified | Unlimited qualified |
| Messaging sequences | Human-written | Human-written | Human-written |
| Account manager | Dedicated | Dedicated | Dedicated |
| Inbox management | We handle responses | Unified management | Unified management |
| Dashboard | Real-time monitoring | Real-time monitoring | Real-time monitoring |
| CRM integrations | Direct | Direct | Direct |
| Launch timeline | 5 days | 5 days | 5 days |
Cold Calling Pricing
$3,999/month per SDR A dedicated, trained cold caller making up to 300 dials every day. We recruit a top 1% SDR with 3+ years of B2B experience, train them on your offer, market, and objection handling, then put them on the phone calling your ideal prospects. You get a dedicated sales professional — not a call center reading a script.| Metric | Performance |
|---|---|
| Total dials made (platform-wide) | 11M+ |
| Meetings booked (platform-wide) | 72K |
| Show-up rate | 90%+ |
| Connect rate | 20%+ |
| Meetings per month per SDR | 10-30+ |
| Feature | Detail |
|---|---|
| Daily dial volume | Up to 300 dials per day |
| Meeting booking | Directly on your calendar |
| Account management | Dedicated U.S. account manager |
| SDR experience | 3+ years B2B, recruited and trained specifically for you |
| Qualification | Custom qualification questions asked before booking |
| Scripts | Professional cold call scripts written by our copy team |
| Phone data | Triple-validated B2B phone data — no garbage numbers |
| Call recording | All calls verified, recorded, and accessible in your dashboard |
| Caller ID | Clean caller ID management (no spam flags) |
| Sales coaching | Coaching to help you close booked meetings |
| Campaign metrics | Real-time metrics and CRM integrations |
| Compliance | Fully compliant with TCPA/TSR |
| Launch timeline | 14 days from signed agreement to calling |
Signal-based calling converts at a different rate. Your SDR does not cold-call a random list. They call prospects who have opened your emails 3x, clicked your case study, or visited your pricing page. That context turns a “cold” call into a warm conversation. Pairing cold calling with email and LinkedIn is how clients hit 30-80+ meetings per month.
Multi-Channel Pricing: How the Math Works
Most clients run two or three channels simultaneously. The compounding effect is significant — prospects who see your brand across email, LinkedIn, and phone convert at 3-4x the rate of single-channel outreach.| Configuration | Monthly Cost | Typical Meetings/Month | Cost Per Meeting |
|---|---|---|---|
| Cold email only (flat retainer) | $1,999 | 15-25 | 133 |
| LinkedIn only (Scale) | $699 | 8-15 | 87 |
| Cold email + LinkedIn (Scale) | $2,698 | 20-35 | 135 |
| Cold email + cold calling | $5,998 | 25-50 | 240 |
| All three channels | $6,697 | 30-80+ | 223 |
How This Compares to Alternatives
The real pricing question is not “what does Outbound System cost” — it is “what does this cost compared to the alternatives that produce the same pipeline.”| Option | Monthly Cost | Meetings/Month | Ramp Time | Hidden Costs |
|---|---|---|---|---|
| Outbound System (email + LinkedIn) | $2,698 | 20-35 | 14 days | None — infrastructure, lists, copy all included |
| In-house SDR | 10,000 | 10-20 | 3-6 months | Benefits (2,500/mo), tools (1,000/mo), management overhead, training, turnover risk |
| DIY tools (Apollo, Instantly, etc.) | 1,500 | 3-8 | 2-4 months | Your time (20-30 hrs/week), deliverability mistakes, list quality issues, no optimization expertise |
| Other outbound agencies | 10,000 | 8-20 | 30-60 days | Long-term contracts (6-12 months), setup fees (5K), limited infrastructure |
What Is Included vs. What Costs Extra
Every plan includes the full infrastructure and execution stack. There are no hidden fees, upsells, or surprise charges.| Included in Every Plan | Not Included (You Provide) |
|---|---|
| Email and LinkedIn infrastructure setup | Your calendar/scheduling tool (Calendly, HubSpot, etc.) |
| Domain purchasing, warming, and rotation | Your CRM (we integrate with it, you own it) |
| ICP research and lead list building | Sales team to run discovery calls on booked meetings |
| AI signal-based copywriting and personalization | Follow-up process for no-shows and post-meeting nurture |
| Dedicated account manager | |
| Real-time campaign dashboard | |
| A/B testing and weekly optimization | |
| CRM integrations (HubSpot, Salesforce, Pipedrive) | |
| Deliverability monitoring and inbox placement | |
| Monthly performance reporting |
ROI Framework: From Cost Per Meeting to Revenue
Outbound pricing only matters in the context of what it produces. Here is the math across three deal-size scenarios, assuming a $2,698/month multi-channel investment (cold email + LinkedIn Scale).| Metric | $10K Deal Size | $25K Deal Size | $50K Deal Size |
|---|---|---|---|
| Monthly outbound cost | $2,698 | $2,698 | $2,698 |
| Meetings booked/month | 25 | 25 | 25 |
| Close rate | 15% | 15% | 15% |
| Deals closed/month | 3.75 | 3.75 | 3.75 |
| Monthly revenue from outbound | $37,500 | $93,750 | $187,500 |
| Monthly ROI | 13.9x | 34.7x | 69.5x |
| Annual revenue from outbound | $450,000 | $1,125,000 | $2,250,000 |
| Annual outbound cost | $32,376 | $32,376 | $32,376 |
At a 2,698/month investment generates $93,750 in monthly revenue at a 15% close rate. That is a 34.7x monthly return. Even at a conservative 10% close rate, the return is 23x. The economics of outbound at this deal size are difficult to match with any other growth channel.
Month-to-Month: No Long-Term Lock-In
Every Outbound System plan is month-to-month. No 6-month minimums, no annual contracts, no cancellation fees. You stay because the pipeline keeps flowing, not because a contract forces you to. This structure exists because we believe results should earn retention. Clients who see 15-25 meetings per month hitting their calendar do not need a contract to keep paying — they need more calendar slots. Average client retention exceeds 10 months because the ROI is visible within the first 30 days, not because we lock anyone in. The 14-day launch timeline means you see booked meetings before your first invoice is 30 days old. If the results are not there, you cancel. No penalties, no hassle, no exit negotiations. For a detailed breakdown of what each service includes and how they work together, see how our outbound system works. To understand who gets the best results from these plans, review our ideal client profile. If you want to compare our approach to building an in-house team, read the outsourced vs. in-house SDR comparison.Cold Email Service
Full breakdown of cold email infrastructure, deliverability systems, and campaign management.
LinkedIn Outreach Service
How LinkedIn outreach works across Growth, Scale, and Enterprise tiers.
Cold Calling Service
Dedicated SDR cold calling: signal-based dialing, scripts, and performance metrics.
Who We Work With
Ideal client criteria — deal size, TAM, product-market fit, and meeting capacity requirements.
Ready to build your plan? Book a free growth plan call and we will map your ICP, recommend the right channel mix, and quote a custom package based on your targets.
How do I choose between pay-per-lead and the flat retainer for cold email?
How do I choose between pay-per-lead and the flat retainer for cold email?
Pay-per-lead is ideal if you are testing outbound for the first time, entering an unproven market, or want zero downside risk — you only pay when qualified leads are delivered. The flat retainer at $1,999/month is better if you have an established sales process and can handle 15+ meetings per month, because the per-lead cost drops 30-50% compared to the pay-per-lead model at that volume. Most clients start on pay-per-lead for the first 1-2 months, validate that the leads convert, then switch to the flat retainer to maximize volume.
Are there any setup fees or hidden costs?
Are there any setup fees or hidden costs?
What kind of ROI should I expect in the first 90 days?
What kind of ROI should I expect in the first 90 days?
Most clients see 5-15x ROI within 90 days, though the exact figure depends on your deal size and close rate. At a 2,698/month produces roughly $93,750 in monthly revenue — a 34.7x return. First meetings are typically booked within 14 days of launch. By month two, most clients reach steady-state volume of 15-25 meetings per month on cold email alone, with LinkedIn and cold calling adding incremental volume on top.
How does this compare to hiring an in-house SDR?
How does this compare to hiring an in-house SDR?
A full-time in-house SDR costs 120K per year in base salary, plus 30K in benefits, 12K in tools (CRM, dialer, email platform, data providers), and management overhead. That SDR takes 3-6 months to ramp, averages 10-20 meetings per month at peak, and creates turnover risk (average tenure is 14 months). Outbound System delivers more meetings at less than half the annual cost, launches in 14 days, and has no single-point-of-failure risk. The infrastructure keeps running even if your account manager changes.
Can I combine multiple channels for a custom package?
Can I combine multiple channels for a custom package?
Yes — most clients run two or three channels. The most common combination is cold email (flat retainer at 699) for 3,999/SDR) is how clients scale to 30-80+ meetings per month using signal-based dialing on prospects already warmed by email and LinkedIn. On the growth plan call, we recommend the right mix based on your ICP, deal size, and meeting capacity.
What happens if I want to cancel?
What happens if I want to cancel?
You cancel. No penalties, no fees, no exit interviews. Every plan is month-to-month with no minimum commitment. If you cancel mid-month, your campaigns run through the end of that billing period. Your data, reports, and campaign history remain accessible. We find that clients who cancel typically return within 3-6 months after resolving an internal capacity issue — the door is always open.
Is my LinkedIn account safe with your outreach tool?
Is my LinkedIn account safe with your outreach tool?
Yes. We use the safest automation tools with human-like sending patterns calibrated to stay within LinkedIn’s guidelines. We have managed 600+ profiles with zero account bans. Campaigns launch in 3-5 days, and the sending volume is distributed across time zones and patterns that mirror natural LinkedIn behavior. Near-100% message visibility means your prospects actually see your outreach — unlike email where inbox placement is a constant variable.