Convert — 5,733% ROI
Convert spent 315,000 in revenue — a 5,733% ROI and the third-highest return across all 44 case studies. The 70% close rate on generated leads is the highest of any campaign, driven by category-matched case studies: skincare brands heard skincare wins, supplements brands heard supplements wins. 84 meetings at $64 each.315,000 in revenue. 70% close rate. $64 per meeting. The highest close rate and lowest cost per meeting of any campaign in the portfolio.
The Challenge
DTC brands evaluate advertising agencies on one metric: can you acquire customers profitably at scale? Convert had the proof but needed precision targeting to get it in front of the right founders. DTC founders are ROI-obsessed and category-specific. Generic advertising claims fail. Every prospect needed to see proof from their exact product category to take the meeting. Before Outbound System:- Generic advertising claims failing with ROI-obsessed DTC founders
- No category-matched case studies in outreach
- No systematic targeting based on growth signals
- Broad DTC outreach without vertical specificity
- 5-7 qualified leads per week consistently
- 70% closing rate on generated leads
- Category-matched proof driving unprecedented conversion
- $64 cost per booked meeting across the campaign
The Solution
Six-source verified prospect lists targeted scaling DTC brands by ad spend growth, new product launches, and marketing hiring. Every sequence included a category-matched case study.Cold Email
Primary volume channel through enterprise infrastructure. Built entirely around specific ROI metrics: CAC, ROAS benchmarks, and revenue growth from the prospect’s exact product category.LinkedIn Outreach
Engaged DTC founders with content about paid acquisition strategies, building category expertise credibility before the direct ask.AI Cold Calling
Supplemented email for high-value prospects, using brief scripts leading with the most relevant performance metric for the prospect’s product category.Beyond the Meetings
- Market Intelligence: Category-matching revealed supplements and skincare had the highest close rates, providing a prioritized expansion roadmap.
- ICP Refinement: DTC brands in the 10M revenue range with increasing ad spend showed the highest conversion.
- Extraordinary Close Rate: 70% validated that category-matched proof is the single most powerful driver of agency sales in DTC.
How It Unfolded
| Timeline | What Happened |
|---|---|
| Week 1-2 | DTC brand targeting by growth signals and product category. Category-matched case studies compiled. |
| Week 3-4 | Campaign launch. 5-7 leads/week from the start. |
| Month 2 | AI calling added. LinkedIn building credibility. 70% close rate validated. |
| Month 3 | 84 total meetings. 5-7 leads/week sustained. |
Full Metrics
| Metric | Result |
|---|---|
| Total Spend with Outbound System | $5,400 |
| Campaign Duration | 3 months |
| Qualified Leads Generated | 91 |
| Cost Per Qualified Lead | $59 |
| Meetings / Calls Booked | 84 |
| Cost Per Booked Meeting | $64 |
| Show Up Rate | 86% |
| Revenue Generated (cash collected) | $315,000 |
| New MRR Added | $105,000 |
| ROAS (on cash collected) | 58.33x |
| Total ROI | 5,733% |
“We’re getting 5 to 7 leads per week with a 70% closing rate. The quality is insane, man.” — Don Benreguia, Founder & CEO at Convert
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How did Convert achieve a 70% close rate on cold outbound leads?
How did Convert achieve a 70% close rate on cold outbound leads?
Category-matched case studies. Every DTC founder received proof from their exact product category — skincare brands saw skincare ROAS data, supplements brands saw supplements acquisition metrics. Prospects arrived pre-sold on the value before the first call.
What made $64 per meeting possible?
What made $64 per meeting possible?
Precise targeting (DTC brands with active ad spend growth), category-matched messaging (higher reply rates reduce cost per response), and enterprise infrastructure (99% inbox placement means no wasted sends). When all three align, cost per meeting drops dramatically.
What DTC categories responded best?
What DTC categories responded best?
Supplements and skincare led in close rates. The key wasn’t the category — it was the precision of matching. A food brand seeing food-specific ROAS data responded just as strongly as skincare seeing skincare data.
How sustainable were the 5-7 leads per week?
How sustainable were the 5-7 leads per week?
Sustained across the full 3-month campaign, producing 84 total meetings. Consistency came from continuous list refreshment through growth signal monitoring and A/B testing of messaging variants within each category.
How is the 5,733% ROI calculated?
How is the 5,733% ROI calculated?
5,400 total spend equals 58.33x return, or 5,733% ROI. Third-highest across all 44 case studies, driven by the extraordinary 70% close rate.