Bundoran Group — 8.2x ROI
Bundoran Group achieved a 36% reply rate and 11 qualified meetings in just 2 months by leading with dental-industry-specific hiring pain that generalist recruiters can’t articulate. The proof: niche expertise, systematically distributed to the exact HR leaders who are tired of generalist recruiter pitches and need someone who already knows the dental talent landscape.Total Spend
$3,600
Revenue Generated
$33,000
ROI
8.2x
Meetings Booked
11
Cost Per Meeting
$327
New MRR Added
$16,500
| Detail | Info |
|---|---|
| Industry | Staffing & Recruiting |
| Company Size | 5-20 employees |
| Services Used | Email + AI Calling + LinkedIn |
| Duration | 2 months |
The Challenge
Companies hiring in the dental products and services industry want a recruiter who already knows the talent landscape. Bundoran’s specialization was their advantage, but only if the right HR leaders knew about it. Dental industry hiring pain points — regulatory-experienced sales reps, dental-specific product managers, the cost of mis-hires in a specialized field — needed to be surfaced immediately. Limited outreach that didn’t leverage dental industry specialization or systematically target dental-specific HR decision-makers at manufacturers, DSOs, and tech companies. Before Outbound System:- Dental industry specialization underutilized in prospecting
- No systematic targeting of dental HR leaders
- Limited pipeline for niche recruiting services
- No multi-channel approach for talent acquisition buyers
- 11 qualified meetings in just 2 months
- 36% reply rate from dental industry HR leaders
- Niche specialization resonating immediately in outreach
- Connecting with companies actively struggling to fill roles
The Solution
Multi-provider verification focused on HR directors and talent acquisition leads at dental product manufacturers, dental service organizations (DSOs), and dental technology companies. Enterprise Azure infrastructure (2 USA IPs, 100 Outlook inboxes) enabled scale without deliverability issues.Cold Email
Led with industry-specific hiring pain: the difficulty of finding regulatory-experienced sales reps, scarcity of dental-specific product managers, and the cost of mis-hires in a specialized field. Positioned Bundoran’s placement track record as the solution to problems generalist recruiters can’t solve.LinkedIn Outreach
Targeted the same HR leaders, reinforcing dental industry expertise through profile engagement and direct messaging about staffing challenges specific to dental operations.AI Cold Calling
Direct touchpoint for HR directors at larger dental organizations where hiring volume was highest and phone conversations could quickly qualify active hiring needs.Beyond the Meetings
- Market Intelligence: Response data confirmed dental service organizations (DSOs) had the most acute hiring pain, providing Bundoran with a priority sub-segment for future campaigns.
- Pipeline Insurance: Three-channel coverage ensured dental HR leaders who don’t respond to recruiter emails were reached through LinkedIn engagement and direct calling.
- ICP Refinement: The 36% reply rate validated that niche specialization dramatically outperforms generalist recruiting outreach, even in a narrow market where total addressable prospects are limited.
- Responsive Partnership: The team adjusted messaging and targeting quickly based on feedback, creating a collaborative engagement rather than a set-and-forget campaign.
Campaign Timeline
Weeks 1-2: Decision-Maker Verification
Multi-provider verification of dental industry HR leaders across manufacturers, DSOs, and tech companies. Enterprise Azure infrastructure setup for corporate HR email environments.
Weeks 3-4: Campaign Launch
Email, LinkedIn, and calling launched across all segments. 36% reply rate established from launch. Dental-specific pain messaging resonating immediately.
Full Metrics Breakdown
| Metric | Result |
|---|---|
| Total Spend with Outbound System | $3,600 |
| Campaign Duration | 2 months |
| Qualified Leads Generated | 14 |
| Cost Per Qualified Lead | $257 |
| Meetings / Calls Booked | 11 |
| Cost Per Booked Meeting | $327 |
| Show Up Rate | 85% |
| Revenue Generated (cash collected) | $33,000 |
| New MRR Added | $16,500 |
| ROAS (on cash collected) | 9.17x |
| Total ROI | 8.2x |
“The team was very quick to hop on a call and be very open to my needs and adjust accordingly.” — Declan Daly, Managing Partner at Bundoran Group
Get Results Like Bundoran Group
Bundoran Group proved that niche specialization, systematically distributed, earns conversations at rates generalist outreach never achieves. If you’re in staffing and recruiting with deep vertical expertise, the approach is the same: lead with the hiring pain only a specialist can articulate, and let niche credibility do the selling. See how our cold email service handles multi-provider verification and our multi-channel outbound reaches HR leaders across every communication channel.Book a Strategy Call
See how niche-specialization outbound would work for your recruiting firm’s pipeline.