Telescope — 594% ROI
Telescope spent 50,000 in revenue — a 594% ROI — booking 10 meetings with enterprise CPG brands in a market where buying decisions move deliberately. Beyond pipeline, the campaign helped Telescope refine their entire sales messaging based on prospect response data. A 21% reply rate in enterprise CPG is strong in a vertical known for slow vendor evaluation.50,000 in revenue. 10 enterprise CPG meetings. Beyond pipeline, the campaign functioned as a real-time messaging laboratory that improved Telescope’s sales positioning across all channels.
The Challenge
Enterprise CPG brands run sweepstakes and engagement campaigns constantly, but the buying process is notoriously slow and vendor-cautious. Fortune 500 marketing leaders evaluate vendors over months, not days. Traditional sales messaging didn’t quantify interactive participation results from comparable brands or address the specific engagement metrics CPG marketing leaders track. Outreach needed enough credibility to earn a spot on the evaluation list. Before Outbound System:- Traditional sales messaging underperforming with enterprise CPG
- No quantified engagement lift data from comparable campaigns
- Slow enterprise buying cycle with no systematic outbound
- Sales messaging not optimized for CPG marketing language
- 10 meetings in 4 months with major CPG brands
- 21% reply rate (strong for enterprise CPG)
- Campaign data refining sales messaging in real time
- Multi-channel approach building awareness before meeting ask
The Solution
Six-source verified prospect lists targeted marketing leaders at CPG brands with active consumer engagement programs. Enterprise Azure infrastructure ensured Fortune 500 delivery.Cold Email
Led with interactive participation success stories from comparable brands, quantifying engagement lift and consumer data capture from specific campaigns in CPG categories.LinkedIn Outreach
Targeted marketing leaders with content about consumer engagement trends, building platform awareness before the email ask arrived.AI Cold Calling
Deployed for the largest CPG accounts where a brief conversation about engagement campaign goals could accelerate the evaluation process.Beyond the Meetings
- Market Intelligence: CPG brands with active promotion programs showed 3x the engagement of brands in maintenance mode, confirming active budget is the strongest signal.
- Sales Message Optimization: The campaign functioned as a real-time messaging laboratory, with prospect feedback improving Telescope’s positioning for all channels.
- Enterprise Delivery: Infrastructure ensuring Fortune 500 inbox delivery meant outreach reached the strictest corporate email environments.
How It Unfolded
| Timeline | What Happened |
|---|---|
| Week 1-2 | CPG brand targeting by active engagement programs. Enterprise infrastructure configured for Fortune 500 delivery. |
| Week 3-4 | Campaign launch. LinkedIn building thought leadership. First responses within 10 days. 21% reply rate. |
| Month 2-3 | AI calling added for largest accounts. Prospect feedback actively refining messaging. |
| Month 4 | 10 meetings with major CPG brands. Sales messaging significantly improved through response data. |
Full Metrics
| Metric | Result |
|---|---|
| Total Spend with Outbound System | $7,200 |
| Campaign Duration | 4 months |
| Qualified Leads Generated | 16 |
| Cost Per Qualified Lead | $450 |
| Meetings / Calls Booked | 10 |
| Cost Per Booked Meeting | $720 |
| Show Up Rate | 75% |
| Revenue Generated (cash collected) | $50,000 |
| New MRR Added | $12,500 |
| ROAS (on cash collected) | 6.94x |
| Total ROI | 594% |
“The Outbound System team is helping us to change our traditional sales messages with others much more effective and attractive to our prospects.” — Brian Katz, Marketing Executive at Telescope
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Why is the cost per meeting $720 for this campaign?
Why is the cost per meeting $720 for this campaign?
Enterprise CPG meetings command higher costs because the audience is small (Fortune 500 marketing leaders), hard to reach (aggressive corporate filters), and slow to engage (deliberate evaluation processes). The $720 cost per meeting is justified by enterprise deal sizes that can exceed six figures per engagement.
How did the campaign improve Telescope's sales messaging?
How did the campaign improve Telescope's sales messaging?
Prospect response data and feedback throughout the 4-month engagement revealed which value propositions resonated and which fell flat. The campaign functioned as a real-time messaging laboratory, with learnings applied across Telescope’s entire sales approach — not just outbound.
Is a 21% reply rate good for enterprise CPG?
Is a 21% reply rate good for enterprise CPG?
A 21% reply rate in enterprise CPG is strong. Fortune 500 marketing leaders receive heavy vendor outreach and evaluate slowly. Breaking through requires enterprise-grade infrastructure for delivery and messaging that speaks directly to engagement metrics these leaders track.
What types of CPG brands engaged?
What types of CPG brands engaged?
Brands with active consumer engagement programs — those running promotions, loyalty campaigns, or interactive content. Brands in maintenance mode showed one-third the engagement, confirming that active budget allocation is the primary buying signal.
How is the $50,000 revenue calculated?
How is the $50,000 revenue calculated?
Cash collected from deals closed through the campaign over 4 months. 7,200 spend equals a 6.94x return, or 594% ROI. Even as the lowest ROI tier in the portfolio, this still represents a nearly 6x return.