AVID Media — 58.9x ROI
AVID Media went from broken deliverability across 35 markets to 152 each.Total Spend
$14,400
Revenue Generated
$862,000+
ROI
58.9x
Meetings Booked
95
Cost Per Meeting
$152
New MRR Added
$107,750
| Detail | Info |
|---|---|
| Industry | Advertising |
| Company Size | 35+ markets, 50-200 employees |
| Services Used | Cold Email + LinkedIn |
| Duration | 8 months |
The Challenge
Emails were not landing in primary inboxes across any of AVID Media’s 35 markets. Pipeline was leaking at every stage because prospects never saw the outreach. No amount of list-building or copywriting mattered when messages hit spam or promotions tabs instead of primary inboxes. Internal list-building efforts, generic email campaigns lacking local relevance, and standard infrastructure that couldn’t maintain inbox placement across multiple markets had produced zero predictable outbound pipeline. Before Outbound System:- Zero predictable outbound pipeline across 35 markets
- Emails landing in spam and promotions tabs, not primary inboxes
- No market-specific messaging or local relevance
- Zero competitive intelligence on local advertising landscape
- 95 qualified meetings booked in 8 months
- $862K+ in qualified pipeline built and converting
- Consistent primary inbox placement across all 35 markets
- Market-by-market outreach with local performance data
The Solution
The foundation had to be rebuilt before any outreach could work. Enterprise infrastructure — 2 USA IPs, 100 Outlook inboxes, private Azure hosting — with MX-based routing restored inbox placement across all 35 markets. Outreach was then segmented by market and vertical so every prospect received messaging referencing local advertising results.Cold Email
Market-segmented sequences leading with AVID Media’s specific performance metrics from comparable local businesses across all 35 markets. Each vertical received tailored proof points matching their advertising challenges.LinkedIn Outreach
Reinforced email campaigns by engaging prospects in each market with localized content and direct outreach, creating multi-channel familiarity before the first sales conversation.Beyond the Meetings
- Market Intelligence: Campaign data revealed which of the 35 markets had the highest response rates and shortest sales cycles, allowing AVID Media to prioritize expansion efforts based on actual demand signals.
- Pipeline Insurance: Multi-channel coverage across email and LinkedIn meant that when email engagement dipped in specific markets, LinkedIn kept conversations alive and meetings flowing.
- ICP Refinement: Response data showed that local business owners with under $500K in annual revenue converted at 2.4x the rate of larger accounts, reshaping targeting priorities across all markets.
- Compounding Pipeline: Leads continued converting months after initial contact. The warm database of earlier prospects became a reliable secondary pipeline source.
Campaign Timeline
Weeks 1-2: Infrastructure Rebuild
Enterprise infrastructure deployed: 2 USA IPs, 100 Outlook inboxes, private Azure hosting. MX-based routing configured for all 35 markets.
Weeks 3-4: Campaign Launch
Market-segmented sequences launched. First qualified meetings booked within 11 days of go-live.
Months 2-3: Multi-Channel Layering
Deliverability confirmed across all markets. LinkedIn outreach layered in for multi-channel coverage.
Full Metrics Breakdown
| Metric | Result |
|---|---|
| Total Spend with Outbound System | $14,400 |
| Campaign Duration | 8 months |
| Qualified Leads Generated | 112 |
| Cost Per Qualified Lead | $129 |
| Meetings / Calls Booked | 95 |
| Cost Per Booked Meeting | $152 |
| Show Up Rate | 82% |
| Revenue Generated (cash collected) | $862,000+ |
| New MRR Added | $107,750 |
| ROAS (on cash collected) | 59.86x |
| Total ROI | 58.9x |
“Before Outbound System, our deliverability was broken. We weren’t landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we’ve generated over 95 leads and built a pipeline that keeps converting months down the road.” — Andrew Luedtke, Founder & Managing Partner at AVID Media
Get Results Like AVID Media
AVID Media’s campaign started with a single infrastructure audit that revealed why outreach wasn’t landing. If you operate across multiple markets or struggle with deliverability, the fix is almost always infrastructure before messaging. Learn more about our cold email infrastructure or see how multi-channel outbound compounds results across markets.Book a Strategy Call
See how enterprise infrastructure and market-segmented outbound would work for your business.