Alo Media Group — 10.7x ROI
Alo Media Group cracked the SaaS timing problem: 35 qualified meetings and 3 closed deals in 90 days by targeting companies within 60-90 days of closing a funding round — the exact window when CAC optimization becomes a board-level priority. Response rates dropped 40% for companies contacted outside this window, proving that timing precision beats volume.Total Spend
$5,400
Revenue Generated
$63,000
ROI
10.7x
Meetings Booked
35
Cost Per Meeting
$154
New MRR Added
$21,000
| Detail | Info |
|---|---|
| Industry | Marketing Agency |
| Company Size | 5-20 employees |
| Services Used | Email + AI Calling + LinkedIn |
| Duration | 3 months |
The Challenge
Selling marketing services to SaaS companies is a timing game. Too early and there’s no budget. Too late and they’ve already hired an agency. SaaS companies had to be reached within a narrow post-funding window when CAC optimization moves from aspirational to urgent. Broad SaaS targeting without funding-stage filtering or timing-specific outreach was missing the decision window entirely while generic marketing services positioning failed to differentiate by stage. Before Outbound System:- No funding-trigger-based outreach timing
- Broad SaaS targeting missing the decision window
- Generic marketing services positioning
- No stage-specific messaging (Series A vs. Series B+)
- 35 qualified meetings in 90 days
- 31% reply rate sustained across channels
- 3 deals closed with funded SaaS companies
- Funding-stage-specific messaging driving conversions
The Solution
Outbound was built around one trigger: recent funding announcements. Companies within 60-90 days of closing a round were identified using funding databases and LinkedIn activity monitoring. Messaging was tailored by funding stage — Series A companies heard about building scalable acquisition channels from scratch, Series B+ heard about reducing bloated CAC from underperforming agency relationships.Cold Email
All sequences led with specific CAC benchmarks from comparable clients. Series A messaging focused on building from zero. Series B+ messaging focused on fixing underperformance. The stage-specific framing made every email relevant to the prospect’s exact situation.LinkedIn Outreach
Targeted marketing and growth leads at the same funded accounts, creating multi-channel visibility that made Alo feel like a name prospects kept seeing for a reason rather than a one-off cold pitch.AI Cold Calling
Targeted the highest-value funded companies with brief scripts focused on CAC reduction metrics relevant to the prospect’s stage and vertical. Founders overwhelmed by post-funding activity responded to direct phone conversations when email fell through.Beyond the Meetings
- Market Intelligence: Funding database monitoring created a real-time view of which SaaS verticals attracted the most investment, informing Alo Media’s go-to-market expansion strategy.
- Pipeline Insurance: Multi-channel coverage meant founders overwhelmed by post-funding activity still encountered Alo through LinkedIn and calling when email fell through.
- ICP Refinement: Series A companies responded at higher rates to “build from scratch” messaging, while Series B+ responded to “fix underperformance,” validating stage-specific approach.
- Timing Precision: The 60-90 day post-funding window proved optimal, with response rates dropping 40% for companies contacted outside this window.
Campaign Timeline
Weeks 1-2: Funding Database Integration
Funding database integration and LinkedIn monitoring setup. Stage-specific messaging development for Series A (“build from scratch”) and Series B+ (“fix underperformance”).
Weeks 3-4: Campaign Launch
Targeting recently funded SaaS companies within 60-90 day window. First meetings within 8 days. 31% reply rate from launch.
Month 2: Multi-Channel Layering
AI calling added for highest-value funded companies. LinkedIn creating multi-channel visibility with growth leads at target accounts.
Full Metrics Breakdown
| Metric | Result |
|---|---|
| Total Spend with Outbound System | $5,400 |
| Campaign Duration | 3 months |
| Qualified Leads Generated | 42 |
| Cost Per Qualified Lead | $129 |
| Meetings / Calls Booked | 35 |
| Cost Per Booked Meeting | $154 |
| Show Up Rate | 82% |
| Revenue Generated (cash collected) | $63,000 |
| New MRR Added | $21,000 |
| ROAS (on cash collected) | 11.67x |
| Total ROI | 10.7x |
“OS takes a lot of stress off my mind. I know I’m going with one of the best lead gen providers in the space.” — Alex Tchouangwa, CEO at Alo Media Group
Get Results Like Alo Media Group
Alo Media proved that timing precision beats volume when selling to SaaS companies. If you’re an agency targeting SaaS buyers, funding-trigger-based outreach reaches companies in the exact window when your services become urgent. See how our cold email service integrates funding databases and our multi-channel outbound creates visibility across every channel your prospects use.Book a Strategy Call
See how funding-trigger targeting and stage-specific messaging would work for your agency’s pipeline.