> ## Documentation Index
> Fetch the complete documentation index at: https://learn.outboundsystem.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Zycada
> Zycada converted 5 new customers from 32 meetings in 3 months with a 33% reply rate after other lead gen firms delivered zero results. $5,400 spend generated $80,000 in revenue through platform-specific BigCommerce merchant targeting.
# Zycada — 1,381% ROI
Zycada spent \$5,400 over 3 months and generated \$80,000 in revenue — a 1,381% ROI — after previous lead generation firms delivered zero results. 32 meetings and 5 new customers earned through platform-specific BigCommerce merchant targeting with a 33% reply rate. The first firm to actually deliver.
**\$80,000 in revenue. 5 new customers. 33% reply rate.** Previous firms delivered zero. Platform-specific targeting was the breakthrough.
## The Challenge
Every online retailer knows speed matters, but most don't act until they see exactly how much revenue they're losing. Generic "make your site faster" pitches get ignored. Zycada needed platform-specific messaging showing conversion rate improvements for BigCommerce merchants specifically.
Other lead generation firms had already failed — zero results, wasted budget. Generic e-commerce performance messaging without platform-specific targeting or conversion data fell flat.
**Before Outbound System:**
* Previous lead gen firms delivered zero results
* Generic "faster site" messaging ignored by merchants
* No platform-specific targeting strategy
* No conversion rate data tied to specific e-commerce platforms
**After Outbound System:**
* 5 new customers converted in 3 months
* 33% reply rate from e-commerce decision-makers
* Platform-specific BigCommerce targeting driving results
* First firm to deliver results after multiple failed attempts
## The Solution
Prospect lists targeted a specific platform signal: BigCommerce merchants. BigCommerce stores face performance challenges at scale that Zycada's technology directly addresses.
### Cold Email
Sequences led with platform-specific performance data: how comparable BigCommerce stores improved conversion rates and reduced cart abandonment after implementing Zycada. Enterprise infrastructure maintained deliverability.
### LinkedIn Outreach
Targeted e-commerce leaders with content about site speed's measurable revenue impact, building awareness before the email pitch.
### AI Cold Calling
Deployed for enterprise BigCommerce merchants where contract value warranted a direct conversation about platform performance.
### Beyond the Meetings
* **Market Intelligence:** Targeting revealed which store sizes and verticals had the most acute performance pain.
* **ICP Refinement:** Merchants in the $5M-$20M revenue range showed highest conversion — traffic volume made performance optimization directly measurable.
* **Platform Validation:** The 33% reply rate validated that platform-specific targeting dramatically outperforms broad e-commerce prospecting.
### How It Unfolded
| Timeline | What Happened |
| -------- | ----------------------------------------------------------------------------------------------------------- |
| Week 1-2 | BigCommerce merchant identification and multi-provider verification. Platform-specific messaging developed. |
| Week 3-4 | Campaign launch. 33% reply rate from launch. LinkedIn building awareness. |
| Month 2 | AI calling added for enterprise merchants. Platform-specific data resonating consistently. |
| Month 3 | 32 meetings booked. 5 new customers converted. First firm to deliver for Zycada. |
## Full Metrics
| Metric | Result |
| ---------------------------------- | ---------- |
| Total Spend with Outbound System | \$5,400 |
| Campaign Duration | 3 months |
| Qualified Leads Generated | 38 |
| Cost Per Qualified Lead | \$142 |
| Meetings / Calls Booked | 32 |
| Cost Per Booked Meeting | \$169 |
| Show Up Rate | 81% |
| Revenue Generated (cash collected) | \$80,000 |
| New MRR Added | \$26,667 |
| ROAS (on cash collected) | 14.81x |
| **Total ROI** | **1,381%** |
*All revenue figures reflect cash collected, not contract value.*
> "We've tried other firms and didn't see results until OS."
>
> — **Kerry Hew**, VP of Sales at Zycada
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BigCommerce merchants have specific performance challenges that generic e-commerce messaging doesn't address. When outreach references the prospect's exact platform and shows conversion improvements from comparable stores, it demonstrates understanding that generic pitches never achieve. The 33% reply rate validated this approach.
They delivered zero results. Platform-specific targeting combined with enterprise deliverability infrastructure was the combination that broke through where generic approaches failed.
BigCommerce merchants in the $5M-$20M revenue range showed the highest conversion rates. At this scale, traffic volume makes site performance directly measurable in revenue impact.
Revenue reflects cash collected from the 5 new customers acquired through the campaign, not contract value or projected lifetime value. $80,000 from $5,400 spend equals a 14.81x ROAS.
First qualified responses arrived within the first two weeks. The 33% reply rate was established from launch, indicating targeting and messaging alignment from day one. All 5 customer conversions occurred within the 3-month campaign window.