> ## Documentation Index > Fetch the complete documentation index at: https://learn.outboundsystem.com/llms.txt > Use this file to discover all available pages before exploring further. # Zozimus > Zozimus spent $5,400 over 3 months and generated $90,000 in revenue — a 15.7x return. Marketing agency with marquee clients Toast and GoToMeeting. 'Companies like yours' framework. 30 meetings booked, 46 responses per month. # Zozimus — 15.7x ROI Zozimus had marquee clients like Toast and GoToMeeting but their outbound didn't reflect it. The "companies like yours" framework — showing results from comparable companies and letting prospects draw the conclusion — generated 46 qualified responses per month and 30 meetings in 3 months. Prospects arrived pre-educated on the value, compressing sales cycles and improving close rates. \$5,400 \$90,000 15.7x 30 \$180 \$30,000 | Detail | Info | | ------------- | ----------------------------- | | Industry | Marketing Agency | | Company Size | 20-50 employees | | Services Used | Email + AI Calling + LinkedIn | | Duration | 3 months | ## The Challenge Zozimus had marquee clients (Toast, GoToMeeting) and proven results including campaigns that doubled demo requests and landed TechCrunch coverage. But outbound fell into the trap most agency messaging does: listing services instead of leading with outcomes marketing leaders actually care about. Marquee credentials sat unused in outreach that blended into agency noise. Service-list-focused outbound that didn't leverage marquee client results or peer comparison frameworks to drive conversations had left pipeline underdeveloped relative to the caliber of work Zozimus delivered. **Before Outbound System:** * Outbound messaging didn't match caliber of work * Service-list approach lost in agency noise * Marquee client results (Toast, GoToMeeting) underutilized * No peer comparison framework in messaging **After Outbound System:** * 46 qualified responses per month * 30 meetings in 3 months with B2B tech marketing VPs * Prospects arriving pre-educated on Zozimus's value * "Companies like yours" framework driving conversions consistently ## The Solution Target lists focused on marketing VPs at high-growth B2B tech companies resembling Zozimus's best clients. Messaging used the "companies like yours" framework: showing results from comparable companies and letting prospects draw the conclusion. No service lists. Just outcomes — demo pipeline growth, press coverage, and brand velocity. ### Cold Email Primary channel with sequences leading with demo pipeline growth, press coverage, and brand velocity — the metrics marketing leaders actually measure and care about. No capability descriptions, just proof from peers. ### LinkedIn Outreach Reinforced messaging by engaging prospects' content and sharing relevant case study insights that built familiarity before the meeting ask. Marketing VPs saw Zozimus in their feed before seeing the email. ### AI Cold Calling Targeted marketing VPs at the highest-growth companies with brief scripts anchored to specific results from comparable clients. A 60-second call referencing their peer's results opened doors email alone couldn't. ### Beyond the Meetings * **Market Intelligence:** The "companies like yours" framework revealed which company profiles had the strongest pattern recognition response, refining Zozimus's ideal client profile based on engagement data. * **Pipeline Insurance:** Three-channel coverage meant even marketing VPs who filter vendor emails aggressively still encountered Zozimus through LinkedIn and AI calling. * **ICP Refinement:** Series B-C stage companies with 100-500 employees had the highest meeting conversion rate, narrowing targeting for maximum efficiency. * **Pre-Educated Prospects:** 46 responses per month meant prospects arrived to first calls already understanding the value, compressing sales cycles and improving close rates. ## Campaign Timeline High-growth B2B tech company identification. "Companies like yours" messaging framework developed with marquee client proof points from Toast, GoToMeeting, and comparable wins. First qualified responses within 5 days. 46 replies/month pace established from early weeks. Peer comparison framework resonating immediately with marketing VP buyers. AI calling and LinkedIn added for full multi-channel coverage. Meeting quality consistently high across all channels. Sales team reporting stronger first-call conversations. 30 total meetings booked. Prospects pre-educated on value. Sales team converting at higher rates due to quality of conversations generated. ## Full Metrics Breakdown | Metric | Result | | ---------------------------------- | --------- | | Total Spend with Outbound System | \$5,400 | | Campaign Duration | 3 months | | Qualified Leads Generated | 138 | | Cost Per Qualified Lead | \$39 | | Meetings / Calls Booked | 30 | | Cost Per Booked Meeting | \$180 | | Show Up Rate | 80% | | Revenue Generated (cash collected) | \$90,000 | | New MRR Added | \$30,000 | | ROAS (on cash collected) | 16.67x | | **Total ROI** | **15.7x** | *All revenue figures reflect cash collected, not contract value.* > "We've worked with other lead gen firms and your quality of leads have been top-notch." > > — **AJ Gerritson**, Senior Partner at Zozimus ## Get Results Like Zozimus Zozimus proved that peer comparison outperforms service descriptions every time with marketing VP buyers. If you're an [agency with strong credentials](/industries/agencies) that aren't reflected in your outbound, the "companies like yours" framework turns underutilized proof into pre-educated pipeline. See how our [cold email service](/services/cold-email) builds outcome-first messaging and our [multi-channel outbound](/services/multi-channel) ensures marketing VPs encounter your brand across every channel. See how peer comparison frameworks and multi-channel outbound would work for your agency's pipeline.