> ## Documentation Index
> Fetch the complete documentation index at: https://learn.outboundsystem.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Velox Media
> Velox Media spent $10,800 over 6 months and generated $180,000 in revenue — a 15.7x return. Marketing agency for retail. First agency in 4 years to outperform the internal sales team. Growth-signal targeting. 60 meetings, 72 responses per month.
# Velox Media — 15.7x ROI
Velox Media's outbound campaign did what no agency had done in 4 years: outperform their internal sales team. 60 meetings and 72 qualified responses per month using growth-signal targeting that identified retail brands about to outgrow their current marketing. The bar wasn't just meetings — it was meeting quality and conversion potential that exceeded what an experienced internal team could produce.
\$10,800
\$180,000
15.7x
60
\$180
\$30,000
| Detail | Info |
| ------------- | ----------------------------- |
| Industry | Marketing Agency |
| Company Size | 50-200 employees |
| Services Used | Email + AI Calling + LinkedIn |
| Duration | 6 months |
## The Challenge
The campaign needed to outperform Velox Media's experienced internal sales team — not just replicate their existing efforts. Velox had a strong internal team that knew their retail market. Outbound needed to bring volume and targeting precision they couldn't match internally.
Internal sales team efforts over 4 years couldn't match the volume and precision needed to scale pipeline generation in the retail brand market. No previous agency had outperformed the internal team.
**Before Outbound System:**
* Internal team couldn't match needed outbound volume
* 4 years without any agency outpacing internal lead generation
* No systematic growth-signal-based retail brand targeting
* Pipeline growth constrained by internal team capacity
**After Outbound System:**
* 60 meetings in 6 months
* 72 qualified responses per month on average
* First agency in 4 years to outperform the internal team
* Growth-signal targeting identifying scaling retail brands
## The Solution
Prospect lists used revenue growth signals, hiring patterns, and digital ad spend indicators to identify retail brands in active scaling phases. Not any retailer — ones whose growth trajectory meant they'd outgrow current marketing within 6-12 months. This predictive targeting produced higher-quality conversations than the internal team's existing network.
### Cold Email
Primary volume driver with sequences citing percentage improvements in ROAS and revenue for named verticals. Specific growth metrics from comparable retail clients, not generic claims.
### LinkedIn Outreach
Provided air cover on the same accounts, with Velox's team engaging prospects' content to create organic familiarity before the direct pitch arrived.
### AI Cold Calling
Targeted retail brands at the highest growth rates with brief scripts focused on the specific ROI metrics most relevant to the prospect's retail vertical.
### Beyond the Meetings
* **Market Intelligence:** Growth signal analysis identified which retail verticals were scaling fastest, giving Velox a data-backed view of where their services would be most in demand over the next 6-12 months.
* **Pipeline Insurance:** Three-channel coverage at 72 responses/month meant no seasonal dip or channel issue could significantly impact pipeline flow.
* **ICP Refinement:** Retail brands in the $5M-$25M revenue range with 20%+ year-over-year growth showed the highest conversion rates, sharpening Velox's ideal client profile.
* **Internal Benchmark:** The campaign established a new volume and quality benchmark that the internal team hadn't achieved in four years, validating outsourced outbound as a force multiplier.
## Campaign Timeline
Retail brand growth signal analysis across revenue, hiring, and ad spend indicators. Vertical-specific messaging developed for each retail segment.
72 replies/month pace established from early weeks. LinkedIn air cover activated on target accounts. Internal team benchmarks exceeded immediately.
AI calling added for highest-growth brands. Meeting quality consistently exceeding internal team benchmarks across all channels.
60 total meetings. First agency in 4 years to outperform Velox's internal sales team on both volume and quality.
## Full Metrics Breakdown
| Metric | Result |
| ---------------------------------- | --------- |
| Total Spend with Outbound System | \$10,800 |
| Campaign Duration | 6 months |
| Qualified Leads Generated | 432 |
| Cost Per Qualified Lead | \$25 |
| Meetings / Calls Booked | 60 |
| Cost Per Booked Meeting | \$180 |
| Show Up Rate | 80% |
| Revenue Generated (cash collected) | \$180,000 |
| New MRR Added | \$30,000 |
| ROAS (on cash collected) | 16.67x |
| **Total ROI** | **15.7x** |
*All revenue figures reflect cash collected, not contract value.*
> "Outbound System is the only agency in 4 years to deliver more leads than our internal team."
>
> — **Sara Bayer**, Director of Sales & Operations at Velox Media
## Get Results Like Velox Media
Velox Media proved that growth-signal targeting identifies the right retail brands at the right moment — at a scale and precision internal teams can't match alone. If you're an [agency selling to retail](/industries/e-commerce) and need outbound that complements (or outperforms) your internal efforts, see how our [cold email service](/services/cold-email) handles growth-signal targeting and our [multi-channel outbound](/services/multi-channel) sustains 72+ responses/month.
See how growth-signal targeting and multi-channel outbound would work as a force multiplier for your team.