> ## Documentation Index
> Fetch the complete documentation index at: https://learn.outboundsystem.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Spitz Solution

> How Spitz Solution closed 10 clients in 4 months from 28 meetings, generating $84,000 in revenue from $7,200 in spend. PR agency targeting coaches and consultants with ROI-framed messaging instead of vanity metrics. 34% reply rate.

# Spitz Solution — 1,067% ROI

Spitz Solution invested \$7,200 over 4 months and generated \$84,000 in cash-collected revenue — a 1,067% ROI. The campaign closed 10 clients by reframing PR from "media coverage" to "here's what happened to a similar coach's inbound pipeline after three months of strategic PR." ROI-framed PR messaging beat vanity metrics every time, earning a 34% reply rate from coaches and consultants.

<Info>
  **\$84,000 revenue. 10 clients closed. 34% reply rate.** ROI-framed PR messaging outperformed vanity metrics in every A/B test.
</Info>

## The Snapshot

| Detail            | Value                             |
| ----------------- | --------------------------------- |
| Industry          | PR Agency / Coaches & Consultants |
| Company Size      | 5-20 employees                    |
| Services Used     | Cold Email + LinkedIn             |
| Campaign Duration | 4 months                          |

## The Challenge

Coaches and consultants buy PR for one reason: credibility that converts to clients. They don't care about impressions or media mentions as vanity metrics. They want visibility that drives inbound leads and premium pricing.

The typical PR pitch of "we'll get you media coverage" doesn't resonate. Coaches need to see how PR directly correlates with revenue growth and premium pricing, not just press mentions. Standard PR outreach promising coverage without connecting it to revenue outcomes was falling flat.

**Before Outbound System:**

* Standard "media coverage" PR pitches underperforming
* No ROI framework connecting PR to revenue growth
* No targeting based on personal brand investment signals
* Coaches dismissing PR as a vanity metric expense

**After Outbound System:**

* 10 clients closed in 4 months
* 34% reply rate from coaches and consultants
* ROI-framed PR messaging driving conversions
* Leads arriving already understanding the PR investment model

## The Solution

Prospect lists identified coaches and consultants actively investing in their personal brand — publishing content, speaking, running paid ads — but lacking the media credibility layer that separates a $5K coach from a $25K coach. Multi-provider verification ensured reach to actual business owners, not assistants.

### Cold Email

Led with specific PR wins from comparable clients: podcast placements, publication features, and speaking invitations that directly correlated with revenue growth. Framed as ROI, not vanity.

### LinkedIn Outreach

Ideal secondary channel. Coaches live on LinkedIn. Engaging with their content before direct conversation created a warmer entry point than cold email alone.

### Beyond the Meetings

* **Market Intelligence:** Personal brand investment signals (content publishing, speaking, paid ads) proved reliable indicators of PR readiness, creating a scalable targeting framework.
* **Pipeline Insurance:** LinkedIn and email in parallel ensured coaches who filter vendor emails still encountered Spitz through organic content engagement on their primary platform.
* **ICP Refinement:** Coaches generating $100K-$500K annually showed the highest conversion — the sweet spot where PR investment is affordable and the credibility gap is most acutely felt.

<Tip>
  Leading with "here's what happened to a similar coach's inbound pipeline after three months of strategic PR" reframes PR from a vanity expense to a revenue investment. This single messaging shift drove the 34% reply rate.
</Tip>

## Campaign Timeline

<Steps>
  <Step title="Weeks 1-2: Brand Investment Signal Targeting">
    Personal brand investment signal identification. Coach and consultant list building filtered by content publishing, speaking activity, and ad spend. ROI-framed PR messaging developed with comparable client proof.
  </Step>

  <Step title="Weeks 3-4: Launch & Immediate Traction">
    Campaign launch. LinkedIn engagement warming prospects. First qualified responses within 7 days. 34% reply rate established from early weeks.
  </Step>

  <Step title="Months 2-3: Pipeline Building">
    Pipeline building consistently. Leads arriving pre-educated on PR ROI model. Close rate accelerating as prospects arrived understanding the investment framework.
  </Step>

  <Step title="Month 4: Client Conversions">
    10 clients closed. 28 total meetings. ROI-framed positioning validated as the key to selling PR to coaches and consultants.
  </Step>
</Steps>

## Full Metrics

| Metric                             | Result     |
| ---------------------------------- | ---------- |
| Total Spend with Outbound System   | \$7,200    |
| Campaign Duration                  | 4 months   |
| Qualified Leads Generated          | 34         |
| Cost Per Qualified Lead            | \$212      |
| Meetings / Calls Booked            | 28         |
| Cost Per Booked Meeting            | \$257      |
| Show Up Rate                       | 82%        |
| Revenue Generated (cash collected) | \$84,000   |
| New MRR Added                      | \$21,000   |
| ROAS (on cash collected)           | 11.67x     |
| **Total ROI**                      | **1,067%** |

*All revenue figures reflect cash collected, not contract value.*

> "We've closed 10 of the leads delivered by Outbound System!"
>
> — **Carson Spitzke**, CEO at Spitz Solution

## Ready to See Similar Results?

Spitz Solution's campaign proved that PR sells when framed as revenue investment, not vanity coverage. See how other [agencies and professional services firms](/case-studies#agencies) have performed, or explore the [cold email service](/services/cold-email) and [copywriting frameworks](/playbooks/copywriting-frameworks) that drive campaigns like this.

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<AccordionGroup>
  <Accordion title="How did ROI-framed messaging outperform traditional PR pitches?">
    Traditional PR pitches lead with outputs: "we'll get you featured in Forbes." ROI-framed messaging leads with outcomes: "here's what happened to a similar coach's inbound pipeline and pricing power after three months of strategic PR." Coaches don't buy press mentions — they buy the revenue impact of credibility. Framing PR as a revenue investment earned a 34% reply rate where coverage-first messaging was getting deleted.
  </Accordion>

  <Accordion title="What personal brand signals indicated PR readiness?">
    Three signals: active content publishing (blog posts, social content), speaking engagement activity (conferences, podcasts), and paid advertising spend. These signals indicate a coach already investing in visibility who needs the media credibility layer to command premium pricing. Coaches without these signals typically aren't ready to invest in PR.
  </Accordion>

  <Accordion title="What coaching revenue level converted best?">
    Coaches generating $100K-$500K annually showed the highest conversion rates. Below $100K, PR feels like a luxury rather than an investment. Above $500K, many coaches have existing PR relationships or in-house capability. The $100K-$500K range is where the credibility gap between current revenue and potential pricing is most acutely felt.
  </Accordion>

  <Accordion title="How did leads arrive pre-educated on the investment model?">
    By framing every outreach touchpoint around ROI rather than coverage, prospects who booked calls had already internalized the investment framework. They weren't asking "will you get me press?" — they were asking "how quickly will the PR investment show up in my inbound pipeline?" This pre-education compressed sales cycles and improved close rates.
  </Accordion>

  <Accordion title="What was the cost per acquired client?">
    Cost per acquired client was $720 ($7,200 / 10 clients). With average client value of $8,400 ($84,000 / 10 clients), each $720 in acquisition cost returned $8,400 in revenue — an 11.67x return on ad spend calculated on cash collected.
  </Accordion>
</AccordionGroup>