> ## Documentation Index
> Fetch the complete documentation index at: https://learn.outboundsystem.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Doxicom
> Doxicom spent $3,600 over 2 months and generated $48,000 in revenue — a 12.3x return. Waste management recycling solutions. 80% response rate from delivered leads. Cost-first dual framework. 3 deals closed in 2 months.
# Doxicom — 12.3x ROI
Doxicom closed 3 deals in 2 months with an 80% response rate from delivered leads — the highest response rate across all 44 campaigns. The dual proof framework (cost savings + environmental impact) was the unlock, with A/B testing definitively proving that leading with cost saves then layering sustainability converted better than leading with environmental messaging.
\$3,600
\$48,000
12.3x
12
\$300
\$24,000
| Detail | Info |
| ------------- | ----------------------------- |
| Industry | Waste Management |
| Company Size | 20-50 employees |
| Services Used | Email + AI Calling + LinkedIn |
| Duration | 2 months |
## The Challenge
Selling waste recycling solutions requires reaching the intersection of operational decision-making and sustainability commitment — two priorities that live in different parts of most organizations. Operations people respond to cost savings. Sustainability people respond to environmental impact. Both need to be reached with their native messaging, and the order matters.
Single-message-track outreach that didn't differentiate between operations and sustainability buyer priorities or test which framing converted better was underperforming.
**Before Outbound System:**
* No dual-audience messaging framework
* Single message track for different buyer types
* No intent signals for sustainability commitment
* Limited targeting of multi-location prospects
**After Outbound System:**
* 3 deals closed in 2 months
* 81 qualified responses per month on average
* 80% response rate from delivered leads
* Cost-first then sustainability messaging proven as superior framework
## The Solution
Outreach identified companies where operational and sustainability priorities had converged: businesses with public sustainability pledges, ESG reporting, or environmental initiative announcements. A dual proof framework tested cost savings vs. environmental impact, finding cost-first consistently outperformed sustainability-first messaging.
### Cold Email
Dual proof framework: hard cost savings from waste diversion (operations language) alongside measurable environmental impact metrics (sustainability board report language). A/B testing proved cost-first converted better across all segments.
### LinkedIn Outreach
Parallel channel engaging sustainability leaders active in ESG-focused groups and industry discussions, building credibility in the sustainability space before the direct ask.
### AI Cold Calling
Deployed for multi-location prospects where contract value justified a direct conversation. A 60-second call highlighting cost savings from comparable implementations converted interest into meetings.
### Beyond the Meetings
* **Market Intelligence:** The dual-framework test definitively proved cost-first messaging outperforms sustainability-first, providing Doxicom with a validated go-to-market narrative for all channels.
* **Pipeline Insurance:** Three-channel coverage reached both operations and sustainability leaders within the same organization through their preferred channels.
* **ICP Refinement:** Companies with public ESG commitments showed 2x the engagement rate, as organizational mandate to evaluate waste solutions created receptive buyers.
* **Exceptional Response Quality:** 80% response rate from delivered leads indicated targeting and messaging were reaching exactly the right people with exactly the right message.
## Campaign Timeline
Sustainability-committed company identification through ESG data. Dual-framework messaging developed for A/B testing. Multi-provider verification of decision-makers.
Cost-first vs. sustainability-first deployed simultaneously. First responses within 5 days. 81 replies/month pace established immediately.
Cost-first proven as superior framework. 3 deals closed. 80% response rate from delivered leads. AI calling converting multi-location prospects.
## Full Metrics Breakdown
| Metric | Result |
| ---------------------------------- | --------- |
| Total Spend with Outbound System | \$3,600 |
| Campaign Duration | 2 months |
| Qualified Leads Generated | 162 |
| Cost Per Qualified Lead | \$22 |
| Meetings / Calls Booked | 12 |
| Cost Per Booked Meeting | \$300 |
| Show Up Rate | 86% |
| Revenue Generated (cash collected) | \$48,000 |
| New MRR Added | \$24,000 |
| ROAS (on cash collected) | 13.33x |
| **Total ROI** | **12.3x** |
*All revenue figures reflect cash collected, not contract value.*
> "We get a response from about 80% of the leads we get."
>
> — **Mirza Babic**, VP of Sales and Marketing at Doxicom
## Get Results Like Doxicom
Doxicom proved that cost-first beats sustainability-first in waste management sales — and that an 80% response rate is achievable when targeting and messaging are precisely aligned. If you're in [energy and sustainability](/industries/energy), the same dual-framework testing approach identifies which message order your buyers respond to. See how our [cold email service](/services/cold-email) handles A/B framework testing and our [multi-channel outbound](/services/multi-channel) reaches both operations and sustainability decision-makers.
See how dual-framework messaging and ESG-signal targeting would work for your sustainability pipeline.