> ## Documentation Index
> Fetch the complete documentation index at: https://learn.outboundsystem.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Contractors Creative
> Contractors Creative spent $10,800 over 6 months and generated $120,000 in revenue — a 10.1x return. Marketing agency for home services. Mobile-first email + AI calling matching contractor behavior. 10 clients signed, 37% reply rate.
# Contractors Creative — 10.1x ROI
Contractors Creative signed 10 new clients in 6 months with a 37% reply rate by meeting contractors where they are: mobile-first email optimized for phone screens and AI calling timed for late-morning windows between job sites. Every lead notification generated genuine team excitement about quality — a sign the targeting held steady for the full 6 months without degradation.
\$10,800
\$120,000
10.1x
38
\$284
\$20,000
| Detail | Info |
| ------------- | ----------------------------- |
| Industry | Marketing Agency |
| Company Size | 5-20 employees |
| Services Used | Email + AI Calling + LinkedIn |
| Duration | 6 months |
## The Challenge
Home improvement and green living contractors spend their days on job sites, not in front of email. Reaching them requires the right timing, channel mix, and messaging that respects their work reality. Standard B2B outreach formatting, timing, and channel selection miss this audience entirely.
Desktop-formatted outreach with standard B2B timing that missed contractors' mobile-first, between-jobs communication patterns was producing inconsistent pipeline. No phone channel existed for a phone-first audience.
**Before Outbound System:**
* Desktop-formatted outreach missing mobile-first audience
* Wrong timing for contractor work schedules
* No phone channel for phone-oriented buyers
* Generic marketing messaging for hands-on operators
**After Outbound System:**
* 10 new clients in 6 months
* 37% reply rate sustained across channels
* Mobile-first email + phone matching contractor behavior
* Every lead notification generating excitement about quality
## The Solution
Prospect lists targeted verified contractor business owners filtered for growth signals (new service areas, recent hires, updated licensing). Email was optimized for mobile readability — short paragraphs, clear CTAs, scannable on a phone screen. AI calling was critical for this phone-first audience.
### Cold Email
Optimized for mobile (short paragraphs, clear CTAs, scannable on a phone screen). Led with specific contractor advertising success stories: revenue growth, lead volume, cost-per-lead benchmarks by trade. Every email readable in under 30 seconds on a phone between jobs.
### AI Cold Calling
Critical second channel. Contractors who ignore email will pick up a phone call, especially when the opening line references their specific trade and market with a relevant result. Calls timed for late morning when owners have handled first appointments.
### LinkedIn Outreach
Supplemented both channels for contractors with active business profiles — lighter touch given lower LinkedIn engagement in this hands-on audience.
### Beyond the Meetings
* **Market Intelligence:** Growth signal filtering (service area expansion, new hires, updated licensing) identified contractors ready to invest in marketing rather than just thinking about it.
* **Pipeline Insurance:** AI calling covered the significant portion of contractors who don't respond to email but will take a phone call, preventing pipeline leakage from channel preference.
* **ICP Refinement:** Contractors with updated licensing and recent hires showed 2x the conversion rate of those with only service area expansion, validating the strongest growth signals.
* **Lead Quality Validation:** The client team reported genuine excitement every lead notification, reflecting consistently high quality across 6 months without degradation.
## Campaign Timeline
Growth-signal-filtered contractor targeting by trade and metro. Mobile-first email templates developed. Trade-specific call scripts written for late-morning delivery.
AI calling active from day one for phone-first audience. Email optimized for mobile. First meetings within 7 days.
37% reply rate sustained. Mobile email and phone performing as predicted. LinkedIn supplementing for active profiles.
10 new clients signed. Consistent lead quality generating team excitement with every notification through the full 6 months.
## Full Metrics Breakdown
| Metric | Result |
| ---------------------------------- | --------- |
| Total Spend with Outbound System | \$10,800 |
| Campaign Duration | 6 months |
| Qualified Leads Generated | 46 |
| Cost Per Qualified Lead | \$235 |
| Meetings / Calls Booked | 38 |
| Cost Per Booked Meeting | \$284 |
| Show Up Rate | 83% |
| Revenue Generated (cash collected) | \$120,000 |
| New MRR Added | \$20,000 |
| ROAS (on cash collected) | 11.11x |
| **Total ROI** | **10.1x** |
*All revenue figures reflect cash collected, not contract value.*
> "Every time we get an email that comes in, we always get very excited because we always get great results."
>
> — **Nicholas Brigis**, Co-Founder at Contractors Creative
## Get Results Like Contractors Creative
Contractors Creative proved that reaching contractors requires meeting them where they are: mobile screens between jobs and phone calls during late-morning windows. If you sell to [home services and construction](/industries/construction-home-services) professionals, the channel mix matters as much as the message. See how our [AI calling service](/services/ai-cold-calling) reaches phone-first audiences and our [cold email service](/services/cold-email) optimizes for mobile-first buyers.
See how mobile-first outbound and AI calling would work for your agency's contractor pipeline.