> ## Documentation Index
> Fetch the complete documentation index at: https://learn.outboundsystem.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Ammo Studio
> Ammo Studio spent $9,000 over 5 months and generated $114,000 in revenue — an 11.7x return. Web design for AI startups. .AI domain targeting with demo-conversion-first messaging. 10 clients signed, 78 responses per month.
# Ammo Studio — 11.7x ROI
Ammo Studio signed 10 new AI clients in 5 months by targeting funded companies with ".AI" domains and leading with demo conversion problems, not design capabilities. 78 qualified responses per month proved the approach at scale — every email showed prospects what their site could look like, not what Ammo could do. The simple .AI domain filter turned out to be one of the most effective targeting signals in any campaign.
\$9,000
\$114,000
11.7x
38
\$237
\$22,800
| Detail | Info |
| ------------- | --------------------- |
| Industry | Website Design |
| Company Size | 5-20 employees |
| Services Used | Cold Email + LinkedIn |
| Duration | 5 months |
## The Challenge
AI startups have a universal problem: brilliant technology that nobody understands from the homepage. Poor demo conversion rates caused by landing pages that fail to translate complex technology into clear value propositions. Standard "we design websites" outreach doesn't resonate with technical founders who dismiss generic vendor pitches instantly.
Generic web design outreach leading with capabilities rather than addressing the specific conversion problem AI startups face was producing no systematic pipeline.
**Before Outbound System:**
* Generic "we design websites" outreach failing
* No systematic targeting of funded AI companies
* Before/after portfolio assets not used in prospecting
* No problem-specific messaging around demo conversion rates
**After Outbound System:**
* 10 new AI clients signed in 5 months
* 78 qualified responses per month on average
* ".AI" domain targeting identifying high-fit prospects
* Before/after examples driving meeting bookings at scale
## The Solution
Prospect lists filtered for funded companies with ".AI" domains — a simple but effective signal that AI is core to their identity and they need a site that explains what they do. Multi-provider verification ensured outreach reached technical founders and product leaders. Every sequence included specific before/after examples of AI company site redesigns.
### Cold Email
Primary channel through enterprise infrastructure (2 USA IPs, 100 Outlook inboxes on Azure). Led with the demo conversion problem, not design capabilities. Before/after examples let prospects see the transformation rather than read about it.
### LinkedIn Outreach
Reinforced email campaigns by engaging with prospects' content and sharing design insights relevant to the AI space, building familiarity before the meeting ask.
### Beyond the Meetings
* **Market Intelligence:** The ".AI" domain filter proved a simple but highly effective targeting signal, identifying companies that self-select as AI-first and therefore have the specific web needs Ammo addresses.
* **Pipeline Insurance:** Email and LinkedIn in parallel ensured technical founders who are selective about email still encountered Ammo Studio through LinkedIn content engagement.
* **ICP Refinement:** Recently funded AI startups (within 6 months of a round) showed the highest conversion, as they had budget allocated for brand and marketing infrastructure.
* **Visual Proof-First Selling:** Before/after examples of AI company redesigns let prospects see the transformation, creating 78 responses/month at scale.
## Campaign Timeline
AI startup identification through ".AI" domain filtering and funding data. Multi-provider verification. Before/after portfolio assets selected for each prospect profile.
Demo-conversion-focused messaging deployed. LinkedIn engagement activated. First qualified responses within 6 days.
78 responses/month pace established. Before/after examples driving consistent meeting bookings across AI verticals.
10 new AI clients signed. 38 total meetings. Close rate reflecting the quality of pre-sold conversations.
## Full Metrics Breakdown
| Metric | Result |
| ---------------------------------- | --------- |
| Total Spend with Outbound System | \$9,000 |
| Campaign Duration | 5 months |
| Qualified Leads Generated | 390 |
| Cost Per Qualified Lead | \$23 |
| Meetings / Calls Booked | 38 |
| Cost Per Booked Meeting | \$237 |
| Show Up Rate | 79% |
| Revenue Generated (cash collected) | \$114,000 |
| New MRR Added | \$22,800 |
| ROAS (on cash collected) | 12.67x |
| **Total ROI** | **11.7x** |
*All revenue figures reflect cash collected, not contract value.*
> "The leads are all pretty high quality, and we got a close out of it!"
>
> — **Dennis Onalaja**, Partner at Ammo Studio
## Get Results Like Ammo Studio
Ammo Studio proved that problem-specific positioning dramatically outperforms capabilities-first pitches — even in web design, where most agencies lead with portfolios instead of conversion problems. If you're an [agency](/industries/agencies) selling to technical founders, the principle holds: lead with the problem they're losing money on, not the service you provide. See how our [cold email service](/services/cold-email) handles domain-based targeting and our [LinkedIn outbound](/services/linkedin-outbound) builds credibility with funded startup founders.
See how problem-first targeting and visual proof outbound would work for your design agency's pipeline.