> ## Documentation Index > Fetch the complete documentation index at: https://learn.outboundsystem.com/llms.txt > Use this file to discover all available pages before exploring further. # Alo Media Group > Alo Media Group spent $5,400 over 3 months and generated $63,000 in revenue — a 10.7x return. Marketing agency for SaaS companies. Funding-trigger timing targeting companies 60-90 days post-round. 35 meetings, 31% reply rate, 3 deals closed. # Alo Media Group — 10.7x ROI Alo Media Group cracked the SaaS timing problem: 35 qualified meetings and 3 closed deals in 90 days by targeting companies within 60-90 days of closing a funding round — the exact window when CAC optimization becomes a board-level priority. Response rates dropped 40% for companies contacted outside this window, proving that timing precision beats volume. \$5,400 \$63,000 10.7x 35 \$154 \$21,000 | Detail | Info | | ------------- | ----------------------------- | | Industry | Marketing Agency | | Company Size | 5-20 employees | | Services Used | Email + AI Calling + LinkedIn | | Duration | 3 months | ## The Challenge Selling marketing services to SaaS companies is a timing game. Too early and there's no budget. Too late and they've already hired an agency. SaaS companies had to be reached within a narrow post-funding window when CAC optimization moves from aspirational to urgent. Broad SaaS targeting without funding-stage filtering or timing-specific outreach was missing the decision window entirely while generic marketing services positioning failed to differentiate by stage. **Before Outbound System:** * No funding-trigger-based outreach timing * Broad SaaS targeting missing the decision window * Generic marketing services positioning * No stage-specific messaging (Series A vs. Series B+) **After Outbound System:** * 35 qualified meetings in 90 days * 31% reply rate sustained across channels * 3 deals closed with funded SaaS companies * Funding-stage-specific messaging driving conversions ## The Solution Outbound was built around one trigger: recent funding announcements. Companies within 60-90 days of closing a round were identified using funding databases and LinkedIn activity monitoring. Messaging was tailored by funding stage — Series A companies heard about building scalable acquisition channels from scratch, Series B+ heard about reducing bloated CAC from underperforming agency relationships. ### Cold Email All sequences led with specific CAC benchmarks from comparable clients. Series A messaging focused on building from zero. Series B+ messaging focused on fixing underperformance. The stage-specific framing made every email relevant to the prospect's exact situation. ### LinkedIn Outreach Targeted marketing and growth leads at the same funded accounts, creating multi-channel visibility that made Alo feel like a name prospects kept seeing for a reason rather than a one-off cold pitch. ### AI Cold Calling Targeted the highest-value funded companies with brief scripts focused on CAC reduction metrics relevant to the prospect's stage and vertical. Founders overwhelmed by post-funding activity responded to direct phone conversations when email fell through. ### Beyond the Meetings * **Market Intelligence:** Funding database monitoring created a real-time view of which SaaS verticals attracted the most investment, informing Alo Media's go-to-market expansion strategy. * **Pipeline Insurance:** Multi-channel coverage meant founders overwhelmed by post-funding activity still encountered Alo through LinkedIn and calling when email fell through. * **ICP Refinement:** Series A companies responded at higher rates to "build from scratch" messaging, while Series B+ responded to "fix underperformance," validating stage-specific approach. * **Timing Precision:** The 60-90 day post-funding window proved optimal, with response rates dropping 40% for companies contacted outside this window. ## Campaign Timeline Funding database integration and LinkedIn monitoring setup. Stage-specific messaging development for Series A ("build from scratch") and Series B+ ("fix underperformance"). Targeting recently funded SaaS companies within 60-90 day window. First meetings within 8 days. 31% reply rate from launch. AI calling added for highest-value funded companies. LinkedIn creating multi-channel visibility with growth leads at target accounts. 35 total meetings. 3 deals closed with funded SaaS companies actively looking to optimize spend. Timing-first approach fully validated. ## Full Metrics Breakdown | Metric | Result | | ---------------------------------- | --------- | | Total Spend with Outbound System | \$5,400 | | Campaign Duration | 3 months | | Qualified Leads Generated | 42 | | Cost Per Qualified Lead | \$129 | | Meetings / Calls Booked | 35 | | Cost Per Booked Meeting | \$154 | | Show Up Rate | 82% | | Revenue Generated (cash collected) | \$63,000 | | New MRR Added | \$21,000 | | ROAS (on cash collected) | 11.67x | | **Total ROI** | **10.7x** | *All revenue figures reflect cash collected, not contract value.* > "OS takes a lot of stress off my mind. I know I'm going with one of the best lead gen providers in the space." > > — **Alex Tchouangwa**, CEO at Alo Media Group ## Get Results Like Alo Media Group Alo Media proved that timing precision beats volume when selling to SaaS companies. If you're an [agency targeting SaaS](/industries/saas) buyers, funding-trigger-based outreach reaches companies in the exact window when your services become urgent. See how our [cold email service](/services/cold-email) integrates funding databases and our [multi-channel outbound](/services/multi-channel) creates visibility across every channel your prospects use. See how funding-trigger targeting and stage-specific messaging would work for your agency's pipeline.