> ## Documentation Index > Fetch the complete documentation index at: https://learn.outboundsystem.com/llms.txt > Use this file to discover all available pages before exploring further. # Aegeus Bands > Aegeus Bands spent $10,800 over 6 months and generated $98,000 in revenue — an 8.1x return. Event credentials company targeting event directors and ops leads. Event-type segmentation across 4 categories. 29 meetings, 7 deals closed. # Aegeus Bands — 8.1x ROI Aegeus Bands broke into the event industry's relationship-driven buying cycle with 29 qualified meetings and 7 closed deals in 6 months. The unlock was segmentation by event type: festival ops directors care about speed and durability, corporate planners care about branding and customization. One-size-fits-all messaging fails in events, but segment-specific outreach earns conversations. \$10,800 \$98,000 8.1x 29 \$372 \$16,333 | Detail | Info | | ------------- | ----------------------------- | | Industry | Event Credentials | | Company Size | 10-50 employees | | Services Used | Email + AI Calling + LinkedIn | | Duration | 6 months | ## The Challenge The event industry buys on relationships and referrals, making cold outreach harder — but also meaning there's less competition in the inbox for those who do it right. Reaching real decision-makers (event directors, operations leads, brand experience managers) instead of generic info@ addresses was the core bottleneck. Broad event industry outreach without segmentation by event type and generic credential pitches that didn't address segment-specific priorities had produced no systematic pipeline. **Before Outbound System:** * No systematic outbound to event decision-makers * Generic credential pitches across all event types * Reliant on industry relationships and referrals * No segmented approach by event category **After Outbound System:** * 29 qualified meetings booked in 6 months * 7 high-value deals closed with event buyers * Segmented outreach across 4 event categories * Six-source verified decision-maker targeting ## The Solution Lists were built using six-source verification to reach actual decision-makers, then segmented by event type: music festivals, corporate conferences, sporting events, and brand activations. Each segment received messaging addressing their specific credential priorities. ### Cold Email Primary channel with messaging tracks for each event segment. Azure U.S. IP infrastructure ensured inbox placement past promotions tabs where event vendor outreach typically dies. ### LinkedIn Outreach Engaged event planners with content around event operations and attendee experience, building credibility before the direct ask. ### AI Cold Calling Targeted high-value accounts planning large-scale events, where a brief conversation about credential needs and timelines accelerated the sales cycle beyond what email alone could achieve. ### Beyond the Meetings * **Market Intelligence:** Response data revealed brand activation planners had the highest close rate while music festival ops had the fastest response time, enabling differentiated follow-up strategies. * **Pipeline Insurance:** Event buying is seasonal. Multi-channel coverage meant when email dipped during peak event season, LinkedIn and calling kept conversations alive. * **ICP Refinement:** Six-source verification eliminated the info@ problem entirely. Decision-maker accuracy improved targeting ROI across all segments. * **Warm Database:** Event planners who said "not now" were logged for re-engagement when their next event cycle began, aligned with industry seasonality. ## Campaign Timeline Six-source decision-maker verification. Event-type segmentation and messaging track development for music festivals, corporate conferences, sporting events, and brand activations. First meetings booked within 12 days. Azure infrastructure delivering past promotions tabs to primary inboxes consistently. AI calling layered in for high-value accounts. LinkedIn building pre-meeting credibility with event planners and ops directors. 29 total meetings. 7 deals closed with high-value event buyers across multiple event categories. ## Full Metrics Breakdown | Metric | Result | | ---------------------------------- | -------- | | Total Spend with Outbound System | \$10,800 | | Campaign Duration | 6 months | | Qualified Leads Generated | 34 | | Cost Per Qualified Lead | \$318 | | Meetings / Calls Booked | 29 | | Cost Per Booked Meeting | \$372 | | Show Up Rate | 79% | | Revenue Generated (cash collected) | \$98,000 | | New MRR Added | \$16,333 | | ROAS (on cash collected) | 9.07x | | **Total ROI** | **8.1x** | *All revenue figures reflect cash collected, not contract value.* > "I've been really impressed with the results. Highly recommend OS for any company looking to grow their pipeline and close high-value deals efficiently." > > — **Will Shapiro**, Co-Founder at Aegeus Bands ## Get Results Like Aegeus Bands Aegeus Bands proved that event-type segmentation turns relationship-dependent sales into a systematic pipeline engine. If you sell to event planners or experiential buyers, the approach works the same way: segment by event type, verify decision-makers through multiple sources, and match messaging to segment-specific priorities. See how our [cold email service](/services/cold-email) handles six-source verification and [multi-channel outbound](/services/multi-channel) keeps seasonal pipelines flowing. See how event-type segmentation and multi-channel outbound would work for your pipeline.